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Vendor Categories
The categories listed below should be considered independent, standalone solutions. Only categories for which your company sells as a freestanding product/technology should be identified. For example, if you offer an ecommerce platform that includes order management, but clients can’t purchase standalone order management software from you, you should not note order management.
**Vendor category is tracked, but NOT part of Leading Vendor Rankings
A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
Technology and services that help sellers list products and establish webstores on a marketplace. Services can include providing product descriptions/product feeds and multi-channel management, among others. Also includes vendors that prepare and monitor product data flow to online price comparison platforms and shopping marketplaces.
A system that copies the pages of a website to geographically dispersed servers. When a page is requested, content is identified and served from the closest server to the users, enabling faster delivery.
Technology that addresses the creation, review, approval and publishing processes of web-based content.
Customer relationship management, or CRM, manages all aspects of interaction a company has with its customers.
Technology that enables customer ratings and reviews of products posted on a retailer’s or manufacturer’s website.
Provides access to customer purchasing and support history as well as access to product purchasing information from purchase to delivery. Also includes web services that enable businesses to communicate, or chat, in real time with visitors to their websites as well as vendors that supply loyalty, coupon and incentive programs.
Technology that provides a combination of operating system software, hardware and individual tools that enable online shopping.
Labor-based services such as warehousing, packaging, delivery and return/exchange processing. Includes 3PLs.
Technology and applications that automate the fulfillment process to help an online retailer receive, warehouse, package, ship, exchange and return orders.
Cross-border processing of an order which could include parcel shipments, delivery, order fulfillment, returns and currency conversion.
Technology that automatically manages marketing processes and campaigns across multiple channels such as email, apps, web and text channels.
Technology that enables ecommerce transactions to be conducted on mobile devices such as smartphones and tablets.
Online Advertising
Solutions retailers use to help them manage or conduct their online or offline advertising or marketing services.
Software that helps merchants process, track and manage orders.
Technology that automates payment processing for ecommerce transactions.
Services that offer online customer payment security tools that protect the consumer’s personal data and provide a retailer with fraud detection support.
The process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows retailers to present site visitors with unique experiences tailored to their needs and desires.
The use of detailed analytics to create and optimize a retailer’s pricing strategy.
Technology that collects, evaluates, stores, manages and distributes accurate and up-to-date product information across a company’s selling channels, providing the information that sellers want to market and that customers need to make purchasing decisions. PIM often also encompasses Digital Asset Management (DAM) which manages information on such digital assets as images, videos, computer-aided design (CAD) drawings, audio files, graphics and documents. Other related terms are Product Data Management (PDM) and Product Lifecycle Management (PLM), which manage information on products during the development and manufacturing stages until they’re ready for marketing and sales.
Software that manages sales tax calculation and compliance.
Paid search and organic search software and services designed to increase exposure to internet search engines. Vendors offering paid and organic search software and services designed to increase exposure to internet search engines.
Service providers that offer a secure web connection by Single Socket Layer (SSL) protocol in an effort to protect a consumer’s personal data.
Transportation companies that deliver an online retailer’s goods to consumers.
Services including planning, creating, building and maintaining ecommerce sites. Also includes companies that provide a range of interactive technologies like video, audio, dynamic imaging, augmented/virtual reality or other elements that encourage visitors to interface and engage with site content.
Software that organizes and presents website content and also tracks how site visitors use the tool, such as by analyzing keywords.
The use of social media platforms as marketing tools to place messages and track consumer use of company and product names.
The measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Metrics studied include how many people visited a site, how they came to the site and what keywords they search while using the site’s search engine, among many others.
Includes cloud computing services for building, testing, deploying, and managing applications and services through a network of managed data centers. Also includes web hosting vendors that operate website data servers either at a data center or a co-location facility.
The process of using controlled experimentation to improve a website’s ability to achieve business goals as well as metrics that provide a business with knowledge of its website’s performance.
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