Fiscal 26 Q1 Trading Statement and AGM
We have published our Fiscal 26 Q1 Trading Statement and are hosting our AGM today. A live webcast and Q&A conference call took place at 09:30am (UK time) and is now available on demand.
Shaping the future
of luxury spirits
By bringing together an exceptional brand portfolio with decades of expert craftsmanship, we aim to become the number one luxury spirits company in the world. Find out more about our Luxury business.
Financial Highlights andIndustry Engagement
Stay informed with our most recent financial performance updates and industry presence.
2025 Preliminary Results
We have published our 2025 Preliminary Results. Our on-demand webcast is available below.
Fiscal 26 Q1 Trading Statement and AGM
We have published our Fiscal 26 Q1 Trading Statement and are hosting our AGM today. A live webcast and Q&A conference call took place at 09:30am (UK time) and is now available on demand.
We offer something for everyone and have exposure to significant consumer growth opportunities.
With over 200 brands sold in over 180 countries, we are a global leader in premium spirits. And with Guinness at the heart of our portfolio, we have a strong position in the fastest-growing beer segments.
A well-positioned portfolio
Our growth algorithm powers our long-term ambition to increase our TBA market share.
Building world-class brands
We're global innovators who pair creativity and science to forge new paths and push the limits when it comes to recruiting consumers and delivering long-term growth. Spirits is an attractive dynamic category, capitalising on macro-consumer trends.
Webreak barriers
andcraft legacies
We’re focused on using our deep consumer understanding to leverage consumer demands for premiumisation, convenience and moderation.
Premiumisation
People are choosing to drink better, not more. Over the last decade, premium spirits have grown from 25% of category value to almost 35%.
Scotch is premiumising and we lead it, with 72% of Johnnie Walker revenue in the premium-plus category.
21.3 %
increase in ready-to-drink sales since 2021
Convenience
Those looking for bartender quality cocktails and drinks to enjoy at home. Ready-to-drink has been the fastest-growing segment of TBA for several years.
ESG
Spirit of Progress
Spirit of Progress, our ongoing ESG action plan, addresses the most significant environmental and social opportunities and risks Diageo faces. It has three priority areas: Promote positive drinking, Champion inclusion and diversity, Pioneer grain-to-glass sustainability and Doing business the right way.
Promote
positive drinking
One of the ways we educate people on the dangers of underage drinking is through our supported education programme, SMASHED. We aim to reach 10 million young people, parents and teachers by 2030.
6.1m
20248.1m
202510m
2030Number of people reached over time
Diageo Korea launches latest K-culture-focused responsible drinking campaign
Diageo follows up on its 2024 K-pop responsible drinking moment, with a new K-dance inspired campaign, “Dance Freely, Drink Responsibly”
Champion diversity & inclusion
Helping our smallholder farmers tackle the impacts of climate change and gender inequality
This year, the UN’s theme for International Women’s Day is: ‘For ALL women and girls: Rights. Equality. Empowerment.’ Ahead of the day, we spoke to the CEO of CARE International – a humanitarian agency – Helen McEachern, and Diageo’s Head of Community Impact, Amanda Smith, about their latest case study in Tanzania. The research explores the impacts of climate change on gender inequality, and here they share how tackling the issues in tandem can deliver better outcomes for both business growth and community resilience.
Pioneer grain-to-glass sustainability
Driving water security in Mexico and Türkiye
Water is fundamental to Diageo; without it, we simply can't make our products or operate as a business. Our strategy, Preserve Water for Life, is aimed at mitigating this risk and improving the resilience of our water basins and communities.
CAREERS
Championing our people
We invest in our people and our communities because we believe in the value and impact they have on our business. Their contributions directly impact our sustainability and longevity.
Hear from our Pensions Team leader, Amanda Pennycook, about why having Carers Leave is important to her
