IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceThe idea of collecting data is no longer unique in the digital age. As the influx of data has become challenging for the retail industry both offline ...
View resourceIn 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...
View resourceHow do you know which leads to call first? More than 40% of marketers report improved conversion rates after implementing lead scoring. Download this ...
View resourceThis exclusive report conducted by ClickZ in partnership with Fospha looks at the state of marketing measurement, attribution and data management. It ...
View resourceThe way customers interact with brands has dramatically changed. The average customer now interacts with a brand 6 times before buying anything (Marke...
View resourceThe customer journey is becoming increasingly complex. 6 out of 10 online users start their shopping activity on one device but continue or complete o...
View resourceThe world of consumer activity is changing. 75% of visitor conversions happen over multiple visits which is making it increasingly difficult to deciph...
View resourceIn 2017, the number of clicks on paid searches per day surpassed 325 million. With the drastic increase in popularity, marketers need to be focusing t...
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