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Strategy

• Account-based marketing
• Acquisition
• Attribution
• Automation
• B2B
• B2C
• Brand awareness
• Brand utility
• Change management
• Collaboration
• Competition
• Content
• CRM
• Data management
• Data regulations
• Design
• Digital asset management
• Digital transformation
• DTC
• Ecommerce
• Educating leadership
• Email
• Ethical marketing
• Events
• Inclusive marketing
• Influencer Marketing
• Lead generation
• Leadership
• Loyalty
• Marketing budget
• Media
• Multichannel
• Omnichannel
• Online advertising
• People and skills
• Performance marketing
• Personalization
• PPC
• Recession
• Retention
• ROI
• Search
• Social media
• Sonic Branding
• Sustainable marketing
• Third-party cookie
• Video
• Website

Innovation

• Artificial intelligence
• Augmented reality
• Chatbots
• Disruptive MarTech
• Emerging technology
• Machine learning
• Mobile
• Social media
• Virtual reality
• Voice search

Insights

• Actionable analysis
• Analytics
• Brand experience
• Customer behaviour
• Customer experience
• Customer insights
• Customer journey
• Data insights
• Fractional CMO
• Predictive analytics
• Trends
• UI
• UX

Stats & Tools

• CPA calculator
• CPM Calculator
• ROI Calculator

The Untapped Potential of the Post-Purchase Experi...

The post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...

Blackhawk Network and IKEA Partners to Boost Emplo...

BHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...

The Evolution and Impact of Customer Loyalty Progr...

Loyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...

The three pillars of exceptional customer experien...

Top B2B marketing expert and influencer, Marissa Pick on building strong customer experience and service strategies with people, processes, and techno...

Rethinking engagement and customer retention with ...

How brands can use blockchain tokens to revolutionize the customer experience Read More...

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

Tech Talk with LoyaltyLion: How to find the best l...

Companies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...

New study shows digital engagement is key to post-...

Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read More...

Retention is the new growth

Jake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurab...

SaaS 2020 Trends: Customer retention lies in engag...

Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...

Martech stack + customer loyalty: What effect can ...

New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...

How does a multichannel marketing strategy improve...

Benefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...