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    Airbnb's Global Marketing 'Icons' Campaign Strategy
    Advertising & Promotion

    Airbnb's Global Marketing 'Icons' Campaign Strategy

    2yPriscilla Soedarpo

    Airbnb's Global Marketing 'Icons' Campaign Strateg...

    Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...

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    Harnessing WhatsApp in your Digital Marketing Strategy
    Advertising & Promotion

    Harnessing WhatsApp in your Digital Marketing Strategy

    2yPriscilla Soedarpo

    Harnessing WhatsApp in your Digital Marketing Stra...

    WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...

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    How to Use Linguistic Relativity to Achieve Global Marketing Success
    B2C

    How to Use Linguistic Relativity to Achieve Global Marketing Success

    2yClickZ News Staff

    How to Use Linguistic Relativity to Achieve Global...

    Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

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    Transforming the B2B2C model: Stanley Black & Decker's journey
    Analyzing Customer Data

    Transforming the B2B2C model: Stanley Black & Decker's journey

    2yTeam ClickZ

    Transforming the B2B2C model: Stanley Black & Deck...

    Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
    Advertising & Promotion

    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

    3yTeam ClickZ

    Ray-Ban and AEG's winning formula: Music festivals...

    How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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    Taking your buyer experience from transactional to relationship-driven
    Actionable analysis

    Taking your buyer experience from transactional to relationship-driven

    3yAlex Hunter

    Taking your buyer experience from transactional to...

    Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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    How Walgreens Boots Alliance rebuilt for first party data
    Actionable analysis

    How Walgreens Boots Alliance rebuilt for first party data

    3yBenjamin Broomfield

    How Walgreens Boots Alliance rebuilt for first par...

    Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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    New digital strategy on the menu for over 70 Bar Louie restaurants
    B2C

    New digital strategy on the menu for over 70 Bar Louie restaurants

    3yBenjamin Broomfield

    New digital strategy on the menu for over 70 Bar L...

    Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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    Overcoming CX shortfalls across digital channels with (and without!) AI
    Actionable Analysis

    Overcoming CX shortfalls across digital channels with (and without!) AI

    4yCyril Coste

    Overcoming CX shortfalls across digital channels w...

    Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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    2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life
    AR & VR

    2 Billion Metaverse Impressions: How Heineken brought its virtual beer to l...

    4yBenjamin Broomfield

    2 Billion Metaverse Impressions: How Heineken brou...

    Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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    From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
    Account-based marketing

    From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

    4yKamaljeet Kalsi and Elizabeth Roscoe

    From cellphone to cybersecurity: How BlackBerry tr...

    Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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    How Walgreens scaled its performance storytelling
    B2C

    How Walgreens scaled its performance storytelling

    4yKamaljeet Kalsi

    How Walgreens scaled its performance storytelling

    A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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    How Wells Fargo’s marketing operations went from alienated to aligned
    B2C

    How Wells Fargo’s marketing operations went from alienated to aligned

    4yKamaljeet Kalsi

    How Wells Fargo’s marketing operations went from a...

    When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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    Brand positioning: the cornerstone for B2B experiential brands
    B2B

    Brand positioning: the cornerstone for B2B experiential brands

    4yMichael Collins

    Brand positioning: the cornerstone for B2B experie...

    Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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    How Brakes bridged the B2B/ B2C gap to feed a nation
    B2C

    How Brakes bridged the B2B/ B2C gap to feed a nation

    5yBen Sekhon

    How Brakes bridged the B2B/ B2C gap to feed a nati...

    Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

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    4 strategic differences in writing emails for B2B vs B2C
    B2C

    4 strategic differences in writing emails for B2B vs B2C

    9yKatie Callaghan

    4 strategic differences in writing emails for B2B ...

    Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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    Tips to boost B2C sales into China using Alibaba
    Asia

    Tips to boost B2C sales into China using Alibaba

    9ySophie Loras

    Tips to boost B2C sales into China using Alibaba

    How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

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    Four lessons B2C marketers can learn from B2B
    B2C

    Four lessons B2C marketers can learn from B2B

    10ySusan Wall

    Four lessons B2C marketers can learn from B2B

    It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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    B2B Marketing Automation Teaches B2C Marketers a New Trick
    Automation

    B2B Marketing Automation Teaches B2C Marketers a New Trick

    12yMathew Sweezey

    B2B Marketing Automation Teaches B2C Marketers a N...

    B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing ...

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    No More B2C Marketing Envy
    B2C

    No More B2C Marketing Envy

    13yRoger Katz

    No More B2C Marketing Envy

    Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...

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