A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View article30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a...
View articleJames Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...
View articleFive pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...
View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View article30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
View articleHere's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View article2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View articleFootprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...
View articleMarketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View article'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articlePodcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleWith the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...
View articleMobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...
View articleIn this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View articleWhen measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...
View articleThe term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...
View articleMarketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...
View articleGoogle has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...
View articleThe web doesn’t have a traffic problem, but it has a conversion problem. Read More...
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