Simplify buying
and selling cars
Meet the audience and technology platform that empowers dealerships to do more business more profitably.
Connect your business
Our platform creates more valuable connections with consumers at scale
while streamlining your dealership experience and operationsend-to-end.
Cars.com
The #1 marketplace brand1Cars.com Brand Tracker, Q1 2025
car shoppers trust to find what
and where to buy
Dealer Inspire
The highest ROI websites2 50% lower avg. cost per conversion vs. other providers for dealers with Dealer Inspire Websites and Media Services, Google Analytics 4 comparison of 1,204 dealers, 2024
that seamlessly convert
online shoppers into sales
AccuTrade
The most accurate appraisal tech3AccuTrade average standard deviation from final sale price is 4% – a 34% lower standard deviation than KBB and Blackbook, based on a 2024 analysis of auction sale data and book values your entire team can use to turn more cars more profitably
Cars CommerceMedia Network
The smartest media investments435% higher conversion rate vs. the same ads without Cars.com’s in-market audience, Cars Commerce Audience Testing, 2024 you can make to influence real car shoppers at scale
SHOPPERS
Meet more car buyers for less
Reach real shoppers at scale while they’re actively looking for their next car, and win them over efficiently with your reputation and customer experience.
+89%
lead conversion rate5Cars.com marketplace customers with Dealer Inspire websites see a 89% higher lead conversion rate on referral traffic from Cars.com compared to referral traffic from Google Ads, Dealer Inspire GA4 data, Q22025
-55%
cost per website lead6Dealer Inspire Website and Media Services customers see a 55% lower avg. cost per lead conversion vs. other digital advertising providers, GA4 comparison of 1,053 dealers, 2025
+29%
vehicle sales7Cars.com marketplace customers leveraging Cars Commerce Media Network to promote their inventory see a 29% average increase in sales influenced by Cars.com, Oct 2023 – March 2024
INVENTORY
Turn more
cars for more
Empower your team to acquire more vehicles directly from consumers and other dealers, and maximize the upside of each VIN with real-time insight into their most profitable path.

34%
more accurate appraisals8AccuTrade generates offers that are 34% closer to actual market value than KBB or Blackbook, based on a 2024 analysis of auction sale data and book values
+$2,700
more profit per VIN9AccuTrade customers avg. savings from recon loss avoidance, auction/transport fees, and real-time valuations, 2024 AccuTrade dealer reporting
4 day
faster inventory turn10Dealer Inspire customers with a Cars.com marketplace subscription increase in turn time vs. those without, 2024 analysis of 18,000 Cars Commerce dealers
CASE STUDIES
Simple wins
Check out some recent case studies of local dealers and OEMs winning with our platform.

- : Ford dealers double daily website leads
Ford dealers double daily website leads
Ford dealers with our website and media solutions get 97% more website leads per day.
- : How Automotive Avenues converts undecided shoppers into loyal customers
How Automotive Avenues converts undecided shoppers into loyal customers
See how this New Jersey dealer used Cars.com reputation tools to get consistent 5-star reviews and 24% higher conversion rates.
- : Ed Martin Toyota turns service into sales profit
Ed Martin Toyota turns service into sales profit
How Ed Martin Toyota started appraising and acquiring more profitable used cars from their service drive with AccuTrade.
Let’s connect
Meet our team and industry-leading solutions to see how we can simplify and scale your business. We’re here to help.
Platform Updates
What’s new
New integration speeds up wholesale listing workflow
Maximize every appraisal with a wholesale workflow designed to protect margin, reduce risk, and improve profitability from the start.
Dynamic inline banners respond to every shopper search
Show the right message at the right moment. Inline banners now match offers directly to shopper searches for higher engagement.
Profit Funnel & Trade Capture measure real appraisal value
New AccuTrade reports prove data-driven appraisals deliver up to $2,700 more profit per vehicle. See your real appraisal impact now.
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