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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
The world isn’t a studio Ghibli film (yet), but ...
What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and just a pinch of ethical chaos included.
Global adspend growth forecasts cut by nearly $20 ...
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
How Anker became the world’s most innovative ...
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
Creative Minds: Edward Cheung was lured into advertising by catchy TV jingles
Edward Cheung's creative journey began with getting hooked on advertising via jingles and has seen him help create one of China's most celebrated campaigns.
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Pepsi moments don’t wait—and neither do we: Cathy ...
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
OMD Australia sees leadership shake-up as Kenny ...
Rachel Page has been appointed managing director of OMD Melbourne, following internal leadership shifts that include the departure of group managing director Kenny Stewart.
Meta's APAC chief Dan Neary steps down after more ...
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
Pitch. Win. Exit? How private equity is reshaping ...
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
Global adspend growth forecasts cut by nearly $20 ...
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
Netflix's Adolescence: Are screen writers the new ...
Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.
How Chinese brands are rewriting the global ...
Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
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Temu, Shopee, TikTok Shop: Who will win the ...
As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
Ageism in adland
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Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
The Big Consolidation
APAC M&A defies global dip, surging over 10% in 2024
Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.
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Will the 'big six' become the 'big three'?
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
WPP and Bain mull sale of Kantar Worldpanel data ...
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
Clean Creatives highlights fossil fuel risks in ...
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
The Work
From the cheeky to the sentimental: Our Raya campaign roundup
From heartfelt to humorous, this year’s Hari Raya films—featuring brands like Nando’s, RHB, and CelcomDigi—capture a broad spectrum of emotions and themes.
Bankwest’s new brand platform is playful, relatable, offbeat
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.
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Runners ‘get high’ in global Puma campaign
Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence.We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
How Anker became the world’s most innovative ...
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
Budweiser’s Renewal Bottle: A bold take on China’s ...
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
Microsoft reimagines customer engagement with ...
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
Most Read
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BY PR NEWSWIRE