LATEST RED STORIES AROUND THE WORLD

Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of business challenges to the table.

LATEST MARKET REPORT

MORE MARKET REPORTS

KEY INFOGRAPHIC

Past and projected revenue for TV and retail media

Click on the graphic below to see the full report

NEW-BUSINESS RANKINGS

SPOTLIGHT

What is
Campaign Red?

Global insights, analysis and data content services for organisational subscribers

What is
Red's purpose?

To help organisational subscribers benchmark performance, identify opportunities and understand market trends in advertising, marketing and media

How does
Red do this?

At its heart is a database of global new-business, mergers and acquisitions, award wins, billings and creative work in the advertising industry

What is
Red's core offer?

Campaign Red global and regional reports – analysis, insights and forecasts based on proprietary and other data

Why is it called
‘Campaign Red’?

Campaign is a black, white and red brand. The ‘news’ is black and white and the ‘data’ proposition is red

Who will have
access to Red?

Organisational subscribers or subscribers to Campaign’s regional ‘Knowledge’ or equivalent, high-value subscription tiers