Amidst prevailing debates that construe rationality and emotionality as polar opposites, this book explores the manner in which emotions shape not only prevailing conceptions of rationality, but also culture in general terms, making room for us to speak of an 'emotional culture' specific to late-modern societies. Presenting case studies involving cultural artefacts, narratives found in fictional and non-fictional literature and television programs, speech patterns and self-talk, fashion, and social networking practices, The Emotions and Cultural Analysis sheds light on the relationship between emotion and culture and the ways in which emotion can be harnessed for the purposes of cultural analysis. An interdisciplinary volume containing the latest research from sociology, philosophy, literary studies, linguistics, and communication, this book will be of interest to those working on the sociology and philosophy of emotion, cultural studies, and cultural theory.