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7/24/2016

Drake’s ‘Views’ No. 1 on Billboard 200 Chart for 11th Week, NeedToBreathe Debuts at No. 2

Drake's "Views" remains steady at No. 1 on the Billboard 200 albums chart for an 11th nonconsecutive week.

Drake photographed in 2016.
Drake photographed in 2016.Caitlin Cronenberg

Drake’sViews remains steady at No. 1 on theBillboard 200 albums chart for an 11th nonconsecutive week, as the set earned another 89,000 equivalent album units (down 3 percent) in the week ending July 21, according to Nielsen Music.

Views has now earned the most weeks at No. 1 for an album sinceTaylor Swift’s 1989 spent its 11th and final week atop the list on the chart dated Feb. 21, 2015. The last album to lead for more than 11 weeks was theFrozen soundtrack (13 weeks, 2014).

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Aug. 6-dated chart (whereViews is No. 1) will be posted in full to Billboard’s websites on Tuesday, July 26.

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Asnoted previously,Views has the most weeks at No. 1 for an album by a solo male artist since Billy Ray Cyrus’Some Gave All wrapped a 17-week run at No. 1 on Oct. 30, 1992. Furthermore, in the last 20 years, only eight albums (includingViews) have spent 11 or more weeks at No. 1.

The bulk ofViews’ weekly units are derived from streaming equivalent album units, as the set continues to be hugely popular on streaming services. In the latest tracking week, 64 percent of the album’s units came from streams. Eighteen percent are from track equivalent albums, and another 18 percent came from traditional album sales.

Speaking of album sales, the top-selling album of the week is NeedToBreathe’sH A R D L O V E, which debuts at No. 1 on the Top Album Sales chart and at No. 2 on the Billboard 200. The set earned 50,000 units, of which 46,000 were in traditional album sales.

H A R D L O V E is the band’s highest-charting album on the Billboard 200, surpassing the No. 3 debut and peak of its 2014 albumRivers in the Wasteland. That set bowed with the group’s best sales week: 49,000.

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Twenty One PilotsBlurryface climbs 4-3 with 36,000 units (up less than 1 percent), rising to the album’s highest rank since the Jan. 23-dated list (when it was also No. 3). The former No. 1 album has spent the last eight consecutive weeks in the top 10, and has yet to depart the top 40 in its entire 62-week chart run.

Rihanna’sAnti rises 6-4 (34,000 units; up 1 percent), the original Broadway cast record ofHamilton is steady at No. 5 (32,000 units; down 10 percent), and theEpic AF compilation hits a new high, jumping 11-6 with 31,000 units (up 17 percent). The latter benefits from a newly-released version of the album that includes the new track “No Shopping” by French Montana featuring Drake. In addition, otherEpic AF cuts like DJ Khaled’s “I Got the Keys” and “For Free” continue to rise in popularity.

Adele’s25 is up 9-7 (31,000 units; down 4 percent), while Beyonce’sLemonade slips 7-8 (30,000 units; down 9 percent).

The newKidz Bop 32 album bows at No. 9 with 29,000 units (with 28,000 of that from traditional album sales). It’s the 24th top 10 for the Kidz Bop series, stretching back toKidz Bop 7 in 2005. Earlier in 2016,Kidz Bop 31 launched at No. 6 with 45,000 units (43,000 in pure album sales).

Closing out the top 10 is ScHoolboy Q’sBlank Face LP, as it descends 2-10 in its second week with 28,000 units (down 63 percent).

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