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9/28/2017

21 Under 21 2017: Music’s Next Generation

Grace VanderWaal, Becky G, Noah Cyrus, Zara Larsson and 17 more stars make up Billboard's annual ranking of powerful young voices.

21 Under 21 2017: Music's Next Generation
Patrick Crowley

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Contributors: Tatiana Cirisano, Lyndsey Havens, Steven J. Horowitz, Caitlin ­Kelley, ­Jason Lipshutz, Joe Lynch, Dan ­Rys, Andrew Unterberger, Taylor ­Weatherby

Methodology:A committee of Billboard editors and reporters weighed a variety of factors in determining the 2017 21 Under 21 list, including but not limited to impact on consumer behavior, as measured by such metrics as album sales, track sales, streaming volume, social media impressions and radio and TV audiences reached; company growth; career trajectory; reputation among peers; and overall impact in the industry specifically during the past 12 months. Where required, record-label market share was consulted using Nielsen Music market share for album plus track-equivalent and stream-equivalent album consumption units. Unless otherwise noted, Billboard Boxscore and Nielsen Music are the sources for tour grosses and sales/streaming data, respectively.

Billboard’s annual ranking of powerful young voices includes arena headliners and promising new talent, familiar names and new musicians quickly rising toward the mainstream. From brand-new stars crashing into the Top 5 to list mainstays still representing the power of youth to the No. 1 artist taking the top spot for the first time, check out the full list below. (For groups, if most members are under 21, they were considered eligible.)

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