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Our Approach to Digital Maturity
Advancing digital maturity starts with a clear baseline. BCG’s digital maturity assessment survey benchmarks organizations across 41 dimensions, comparing performance against peers, industry averages, and digital leaders. Backed by over a decade of longitudinal research and insights from 10,000+ companies, it equips leaders to set realistic ambitions, shape strategic roadmaps, and build resilient digital maturity frameworks that are increasingly infused with AI-driven capabilities.
The survey also evaluates readiness to integrateemerging technologies with human capabilities, ensuring that transformation delivers growth, innovation, efficiency, and resilience. Through BCG’s digital maturity consulting, organizations can benchmark national readiness, prioritize sector programs, and establish digital centers of excellence.
To advance their digital maturity, companies must first assess their starting point by doing the following:
- Align leadership and strategy. Create a common digital vision from C-suite to business units, resolve conflicts, and prioritize resources for maximum impact.
- Create transparency and focus. Allocate investments across the portfolio, track ROI from digital and AI initiatives, and build confidence in scaling.
- Benchmark and learn. Identify how competitors are performing, uncover best practices, and understand what drives leapfrog performance.
- Set ambition and governance. Define the order and speed of capability building, track progress, and recalibrate as markets and technologies evolve.
Setting the right starting point ensures clarity on where value can be created most quickly. Companies can then move from diagnosis to execution, applying the findings in two critical ways:
Launching a Transformation
At the outset, companies benchmark digital maturity across 41 categories—fromcustomer journeys anddigital supply chains tomarketing personalization. Tracking these metrics over time highlights where digital investments are delivering—and where they are not.
Deepening Capabilities
The maturity assessment benchmarks enterprise-level strengths such as digital growth, go-to-market capabilities, and future-ready tech functions. Working with a trusted digital maturity consultant ensures that these insights translate into measurable outcomes. By focusing on the levers that truly advance digital maturity, companies gain competitive advantage in speed, efficiency, product quality, and customer satisfaction.
With BCG’s digital maturity expertise, organizations can both measure where they stand and define the roadmap to becoming AI leaders. As trusted digital maturity experts, we help companies build the resilience and performance edge needed for long-term advantage.
Our Client Work on Digital Maturity
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Our Insights on Digital Maturity
Our Digital Maturity Consulting Team
