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attitude towards a product or brand, thus, there is a need to search for means of alternative influences. The aim of this report is to prove the relationship of a product and consumer attitude from the emotional perspective, applying the example of Nike. Consumers always find it difficult to explain why they believe some brands suggest strong negative feelings or why they are more attracted to one brand instead of another. Studies have proven that definite emotions towards certain products are usual

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In 1964 Nike was establish under the name Blue Ribbon Sports, yet it only needed 7 years until it became the undisputed leader of athletic brands in the world. However, as the saying goes that you need lifetime to build a reputation and five minutes to destroy it the story of child labour or what became publicly known as sweatshop cases unfolded in 1991 when a picture by The New York Times of a child sewing a shoes that had Nike logo was revealed to the world. Although employing a child is alone

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EXECUTIVE SUMMARYThis situational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product.This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings from

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Nike.The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and

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SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual

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company I have researched about is NIKE, Inc. Nike is a well renowned Company based in Beaverton, Oregon, U.S.A. Its mission statement is to inspire and innovate every athlete all over the world. " If you have a body, you are an athlete" ( Farfan, 2016.). Nike is involve in the manufacturing of sportswear and making of shoes throughout the globe. For example; Hurley International ( sport apparel for surfing), and Converse ( shoes apparel) ( Feminism, 2010.). Nike is one of those companies that has

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It also enables Nike to enter new geographical market segments as they sign deals with teams across continents. This is the point where Nike revels in the true power of sponsorship deals. The “swoosh” logo and their well-known slogan, “just do it” showed that Nike had understood the importance of branding. Every Nike product has the “swoosh” logo that helped consumers to identify their brand. Nike was also very clear of their target market the “young, cool

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Nike holds roughly 14% of the global sporting goods market and is one of thetop sellers of athletic footwear, apparel and equipment in the world with revenues ofabout $25.3 billion. Nike’s strong position comes from strong brands such as Nike,Jordan, Converse, and Hurley. Jordan is a top-quality brand of footwear, apparel andaccessories inspired by the legendary basketball player, Michael Jordan. Converse runsa line of premium men’s and women’s lifestyle footwear and apparel that are soldacross

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The Nike Group is engaged in the design, development, marketing and selling of athletic footwear, equipment, apparel, accessories and as well as services. The company has the operatin segments in Western Europe, North America, Central & Eastern Europe, Japan, Greater China and other Emerging Markets. The Company's portfolio brands are NIKE Brand, Hurley, Converse and Jordan Brand. The Company sells the products through a mix of independent distributors and licensees across the world, through

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can offer high quality products with cheap prices (Fernino et al., 2012). Nike is one of the most popular brands throughout the whole world and the world’s leading supplier. The company designs, develops and markets

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