• 1001 Words
• 5 Pages

Nike Company is a very important one which gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. It is situated in the United States of America and the headquarters is in Beaverton. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipment among all companies. In the year of 1964, Bill Bowerman and Philip Knight, found a company by name of Blue Ribbon sports, truly the predecessor of Nike Company

• 1001 Words
• 5 Pages

• 1537 Words
• 7 Pages

Introduction of NIKE Nike's briefly IntroductionNIKE has the same pronunciation of NI-KEY, is a goddess represent victory in Greek mythology. A symbolizing of victory, NIKE was appeared in history's earliest battlefields. A Greek would say, "When we go to battle and win, we say it is NIKE." (Nike Consumer Affairs packet, 1996) Seem with this great honoured symbol, NIKE is the world's greatest Sports wearing company in twentieth century. The NIKE 'swoosh' shows the spirit of the NI-KEY who inspired

• 1537 Words
• 7 Pages

• 866 Words
• 4 Pages

within its market. The marketing mix of Nike evaluates the companies 4P’s of marketing (Product, Price, Place, Promotion) and explains the business & marketing strategies of Nike.4.0Product Nike’s first and most popular products are their footwear range. Specialised shoes for a range of sporting activities including running, tennis, basketball, golf, football and cross training for men, women, and children are available in most sizes. Figure 2 shows the Nike Hyperdunk 2017 (Team) Shoe, a basketball

• 866 Words
• 4 Pages

• 1121 Words
• 5 Pages

NikeNike is a company that provides clothing and sports equipment trade large public and is headquartered in the United States. This company faces a number of trends which significant impact its supply chain management.The trends that impact SCM of NikeGlobalizationGlobalization has made opportunities through information and helped break the distance barrier. Companies have benefited from a larger choice of product sources. Consumers have also benefited due to greater product choice, higher

• 1121 Words
• 5 Pages

• 1124 Words
• 5 Pages

It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy

• 1124 Words
• 5 Pages

• 1502 Words
• 7 Pages

Nike Is an American multinational company specializing in designing, developing and delivering products such as shoes, clothing and apparel, accessories and sports equipment to the global market. Nike today is as one of the largest manufacturers of clothing and sports equipment in the world. The company was founded by Bill Bowerman and Philip Knight in 1962 under the name of Blue Ribbon Sport in the United States of America. The purpose of setting up the company by Bowerman and Knight was importing

• 1502 Words
• 7 Pages

• 2086 Words
• 9 Pages

Nike is a multinational corporation that specializes in developing designs, manufacturing and distribution of accessories, footwear and sport apparels. With its headquarters in Oregon, the company has invested in the business to become among the leading suppliers of shoes for athletes. Additionally, diversification in the production of sports apparel has made it to be one of the leading supplier sport equipment in the world. Accordingly, the company recorded an estimated US $ 24 billion in 2012 and

• 2086 Words
• 9 Pages

• 1081 Words
• 5 Pages

Nike, one of the most famous brands in the whole world. It is loved by so many because of its unique, yet affordable, clothing and sports wear. How ever, have you ever asked yourself how can all these great quality products be so cheap? Not only must the fabrics add to the cost of it, but how about transport, maintaining the shop, paying the workers for their long hours of hard work, and all of these other factors that must really add to the amount of money spent in making a single item? You, as

• 1081 Words
• 5 Pages

• 1430 Words
• 6 Pages

Nike Inc. is a multinational athletic sportswear corporation that produces a wide range of both men’s and women’s footwear, clothing, equipment and accessories. It is also globally the largest seller of such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other countries around the world. Of course with such territory Nike has become a huge target to a broad range of campaigning non-governmental organizations and journalists as significant representation of business

• 1430 Words
• 6 Pages

• 1139 Words
• 5 Pages

practices depending on the kind of labor used and how in it enforced. In the year 1991, according to Locke (2002) the shoes company “Nike Inc.” got criticized for unethical practices due to the poor working condition

• 1139 Words
• 5 Pages