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Advertisements come in all shapes and forms; billboards, commercials, signs, prints...etc. Yet, they all have one thing in common: to spread a message. The sole purpose of an advertisement is to not only inform their target audience, but to make their audience carry out an action. These actions can range from buying a specific product, eating healthier, or helping those in need. The advertisements i’ve chosen are print ads. Both ads share the same purpose; the prevention of animal and domestic abuse

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Most have heard the term, “Sex Sells” I decided to gain a deeper understanding of the whys and how’s behind that concept. I asked a few people to tell me what the first thing that comes to mind is when asked for examples of advertisements using sex to sell a product. Immediately, I got answers like Carl’s Jr., Burger King, Victoria Secret and Calvin Klein. There are many brands and companies that sexualize men and women to sell their products. Our society has become complacent, and these advertisements

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promoting smoking and promoting anti-smoking in the advertising world still continues. Cigarette companies spend billions of dollars on advertising and promoting cigarettes each year. According to CDC cigarette companies spent approximately $8.49 billion dollars on advertisements in 2014. Gardiner Harris states that in 2012 the government started a campaign to try to stop the addiction of tobacco and spent approximately $50 million dollars on advertising and since the year 2000 California has annually

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Ad AnalysisDuring the 1950s, cigarette companies around the nation clawed at consumers to buy their product through advertising. This could be from ads in the newspapers, to commercials between your favorite television programs. Cigarettes were the thing to do during this time period, and were sometimes considered “healthy”. Advertisements for them showed up just as often, if not more, than we see advertisements for prescription drugs today. The two ads I chose to analyze target a wide variety

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their product. “In order to understand advertising, you must accept that it is not about truth, virtue, love, or positive social values. It is about selling a product” (O’Neill 348). O’Neill is clearly stating to readers that the main goal of companies is to get consumers to buy their product. Additionally, advertisement creators creatively portray to consumers their desires, aspirations, and even fears. Therefore, I agree with O’Neill’s statement that advertising language mirrors the fears, quirks,

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Promotion and AdvertisingThe Text-Clip can be categorized as an unsought good, in that is not a necessary component to laptops or computers. Therefore it is essential that we are able to effectively communicate the capabilities of this product and how it could be of great use for our desired target market. The Text-Clip is an unsought good, which suggests it is a low involvement product that does not have a substantial effect on the lifestyle of the prospective consumer. Therefore the best way of

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persons "advertising identity". Moving on, you of course have your "real identity", which compares in copious ways to your "advertising identity", but just how closely do they compare? Well I have found myself to be represented in dynamic ways before that I would not fully agree with. So, In my experiences my "advertising identity" has been extremely similar, yet remarkably different as well, and on occasion with a stunning connection from the differences.In like manner a persons advertising identity

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Language of Advertising andCommunication via AdvertisingContentsIntroduction3Chapter 1. Concept of advertising as an act of communication71.1. Definition of Advertising71.2. Communication and Advertising81.3. Functions of Advertising 121.4. Image Advertising141.5. Advertising Text and Slogan151.6. Conclusion16Chapter 2. Language of advertising182.1. General Characteristics

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is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only fact is the transparency that is needed. For the sake of motivating advertising, public relations, and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers the institute for advertising (IAE) was created. Administered by the American Advertising Federation (AAF) in partnership

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One very prevalent demographic that advertisers appeal to are parents. People are able to relate with these family oriented ads more than any other type of advertisement out there. From cars, to toys, to baby products, and more, many consumer items are something that parents will need to buy. With parents being one of the largest possible groups of consumers in our world today, its no wonder these companies are targeting them. I looked at and analyzed 4 different commercials from 3 different companies;

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