Azercell launches new social project within '16 Days of Activism Against Gender-Based Violence' campaign

Azercell makes the “Women Helpline Service” even moreaccessible
On 25 November – the International Day for the Elimination ofViolence Against Women and within the framework of the UN’s OrangeDay initiative, Azercell introduces the “Offline Women” socialproject. Implemented in partnership with the “Ümidli Gələcək”Public Union, the initiative aims to raise public awareness aboutgender-based violence and provide timely support to women facingdifficult situations.
Many women experiencing violence often lack sufficientinformation about available support resources and reportingchannels. The newly launched platform,oflaynqadinlar.az, offers structured,step-by-step guidance on the actions to take in situationsinvolving psychological, economic, or other forms of violence, inaccordance with the legislation of Azerbaijan.
The platform enables women to access reliable information abouttheir rights, explore initial psychological and social supportoptions through video tutorials, take psychological self-assessmenttests, and review detailed information about organizations ready toprovide assistance.
Designed with strict anonymity and safety principles in mind,the website can be accessed by Azercell subscribers withoutconsuming mobile data or account balance.
For women requiring individual support, the Women HelplineService can be reached 24/7 at the short number 116111. Operatingsince 2022 with the support and initiative of Azercell, the servicehas assisted over 11,000 women to date. Managed by the public union“Ümidli Gələcək,” the Helpline provides prompt and comprehensivepsychosocial support, facilitating women’s rehabilitation andreintegration into society. The service collaborates closely withcommunity-based legal clinics, government agencies, andnon-governmental organizations. Calls to the short number are freeof charge for Azercell subscribers.
Expanding the social support ecosystem for women remains one ofthe key priorities in Azercell’s corporate social responsibilitystrategy. The “Offline Women” project further strengthens thecompany’s efforts in this direction, aiming to empower women acrossthe country and support positive change in their lives.
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