Apple Intelligence

AI for the rest of us.

Built into your iPhone, iPad, Mac, and Apple Vision Pro* to help you write, express yourself, and get things done effortlessly.** Designed with groundbreaking privacy at every step.

Five iPhone devices showing Apple Intelligence features: creating a Memory Movie, generating artwork in Image Playground, the iOS Lock Screen with inner glow, Live Translation during a phone call, and real-time translation in Messages.
Multiple iPhone devices scroll left-to-right each one showing a different Apple intelligence feature onscreen.

Communication

More connection.
Less noise.

Apple Intelligence simplifies your everyday communication and helps you stay focused. Communicate across languages with Live Translation. Strike just the right tone with Writing Tools. And minimize distractions with prioritized notifications.

Mac showing Writing Tools and iPhone showing messages with Live Translation

Explore new features for communication, writing, and focus.

  • Messages app showing Live Translation

    Turn onLive Translation to automatically translate texts in Messages,1 display live translated captions in FaceTime, and get spoken translations for calls in the Phone app.2

  • UI for Writing Tools with a text field to enter prompts, buttons for Proofread and Rewrite, different tones of writing voice, and options for summarize, key points, table, and list

    Transform how you communicate using intelligentWriting Tools that can proofread your text, rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.

  • Three iPhone devices showing Apple Intelligence: voicemail summary, record and summarize notes and calls, and summarize email

    Get the short version of lengthy voicemails, record andsummarize Notes and calls, andsummarize an email in Mail with a tap.

  • Smart Reply options in the Mail app are shown on an iPhone.

    Use aSmart Reply in Mail to quickly draft an email response with all the right details. Apple Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps you’re ready to send a reply with key questions answered.

  • Notifications list on an iPhone highlights Priority Notifications at the top of the stack

    Reduce Interruptions is a Focus that highlights notifications that might need immediate attention.Priority notifications appear at the top of the stack and are summarized, so you can see what matters most at a glance.

  • iPhone shows inbox in Mail app with important messages at the top

    Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Images

Delightful images created just for you.

Create fun, original images with Image Playground right in your apps or its own dedicated app. You can try out styles like animation, illustration, and sketch and discover additional ChatGPT styles. Turn a rough sketch into a related image that complements your notes with Image Wand. Craft a custom memory movie in the Photos app. And make images inspired by your friends using Genmoji.

iPhone and iPad showing Genmoji creating a rainbow cactus, and Image Wand turning a sketch into a Mughal pavilion.

Create expressive images, unique Genmoji, and custom memory movies.

  • UI of the Clean Up experience shows a highlighted object in the background of a photo selected to remove

    Remove distractions in your photos with theClean Up tool in the Photos app. Apple Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.3

  • A Genmoji created with Apple Intelligence

    Create your ownGenmoji to express yourself in ways that are personal to you. Type a description, or mix your favorite emoji to create something new. ForGenmoji inspired by family and friends, choose from options like customizing hairstyle to match your friend’s latest look.

  • Image Playground screen with image of a photorealistic storks carrying a bundle in its beak, showing options for custom image styles from ChatGPT

    WithImage Playground, produce fun, playful images right in the apps like Messages and Freeform, or using the dedicated app. Choose from Animation, Illustration, and Sketch, as well as brand new styles with ChatGPT. For images based on family and friends from your Photos library, customize facial hair, expression, and more.

  • A hand holding Apple Pencil draws a circle around a sketch in the Notes app on iPad.

    Image Wand can transform your rough sketch into a related image in the Notes app. Use your finger or Apple Pencil to draw a circle around your sketch, and Image Wand will analyze the content around it to produce a complementary visual. You can even circle an empty space, and Image Wand will use the surrounding context to create a picture.

  • Cover of a custom new memory based on the description entered in the text field in the Photos app

    Create a custommemory movie of the story you want to see, right in Photos. Enter a description, and Apple Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.

  • A grid of photos based on the search prompt Katie with stickers on her face

    Search for photos and videos in the Photos app simply by describing what you’re looking for. Apple Intelligence can even find a particular moment in a video clip that fits your search description and take you right to it.

Visual intelligence

Let your iPhone take it all in.

Learn more about what’s in front of you, whether you‘re out and about or using your iPhone. Instantly turn a poster into a Calendar event. Summarize what you’re viewing. Ask questions, like recipe ideas for what’s in your fridge. And search seamlessly across your favorite apps, like finding where to buy a cool outfit you see online.4

iPhone showing the visual intelligence search of orange mushroom lamps that changes to a grid showing photos of similar styles of mushroom lamps from Etsy, alongside are Google and Pinterest tabs

Productivity

Get more done. More effortlessly.

Siri can assist you in everyday moments to get tasks done. You can speak or type to Siri whenever you need it. It can help you learn something new about your Apple products, and can tap into ChatGPT’s broad world knowledge when appropriate. Plus, Apple Intelligence comes to the Shortcuts app to accelerate your workflows.

Mac showing Type to Siri, and iPad showing a Shortcut built with Apple Intelligence.

Explore a more helpful Siri, motivation during workouts, and tools for work and school.

  • A text field at the top of keyboard in iPhone says Ask Siri

    With a double tap on the bottom of your iPhone or iPad screen, you cantype to Siri from anywhere in the system when you don’t want to speak out loud.

  • An iPhone is shown with step-by-step guidelines on how to schedule a text message to send later

    Tap into the expansiveproduct knowledge Siri has about your devices’ features and settings. You can ask questions when you’re learning how to do something new on your iPhone, iPad, and Mac, and Siri can give you step-by-step directions in a flash.

  • A person checks progress on Apple Watch Series 11 Workout app while running

    Go the extra mile withWorkout Buddy and its personalized pep talks in the style and tone of Apple Fitness+ trainers.5

  • Compare notes in Text and Transcription then summarize the differences, with the words ‘Text’ and ‘Transcription’ highlighted in blue as they appear as they would in the Shortcuts app

    Accelerate your workflows by creating powerfulShortcuts using Apple Intelligence models, as well as features like Writing Tools to summarize text and Image Playground to create images.

  • A notification in the Apple TV+ app reminds you that a contact shared a show recommendation with you

    Apple Intelligence empowers Siri withonscreen awareness, so it can understand and take action with things on your screen. If a friend texts you their new address, you can say “Add this address to their contact card,” and Siri will take care of it.

    This feature is in development and will be available with a future software update.

  • Snippets of information like calendar events, photos, and notes shows the many sources Siri can draw from

    Awareness of yourpersonal context enables Siri to help you in ways that are unique to you. Can’t remember if a friend shared that recipe with you in a note, a text, or an email? Need your passport number while booking a flight? Siri can use its knowledge of the information on your device to help find what you’re looking for, without compromising your privacy.

    This feature is in development and will be available with a future software update.

  • Photos library is shown on an iPhone along with a search description. A second iPhone is open to a single photo favorited based on the search. A third iPhone shows the photo incorporated into a note in the Notes app.

    Seamlesslytake action in and across apps with Siri. You can make a request like “Send the email I drafted to April and Lilly” and Siri knows which email you’re referencing and which app it’s in. And Siri can take actions across apps, so after you ask Siri to enhance a photo for you by saying “Make this photo pop,” you can ask Siri to drop it in a specific note in the Notes app — without lifting a finger.

    This feature is in development and will be available with a future software update.

Great powers come with greatprivacy.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Private Cloud Compute

  • Your data is never stored
  • Used only for your requests
  • Verifiable privacy promise

ChatGPT, seamlessly integrated.

With ChatGPT from OpenAI integrated into Siri, Writing Tools, visual intelligence, Image Playground, and Shortcuts, you get even more expertise when it might be helpful for you — no need to jump between tools.

You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account. ChatGPT subscribers can connect accounts to access paid features within these experiences.

The Compose in Writing Tools feature is shown on a MacBook

ExperienceApple Intelligence.

Find the right iPhone,iPad, or Mac for you.

  • iPhone 17 Pro

    Innovative design for ultimate
    performance and battery life.

    iPhone 17 Pro in Silver
  • iPhone Air

    The thinnest iPhone ever.
    With the power of pro inside.

    iPhone Air in Cloud White
  • iPhone 17

    Even more delightful.
    Even more durable.

    iPhone 17 in Lavender
  • iPhone 16

    Amazing performance.
    Durable design.

    iPhone 16 in Ultramarine
  • iPhone 16e

    Everything you love.
    Including the price.

    iPhone 16e in White
  • iPad Pro

    The ultimate iPad experience with the
    most advanced technology.

    iPad Pro in 11 inch and 13 inch showcasing the size difference
  • iPad Air

    Serious performance in a
    thin and light design.

    iPad Air in 11 inch and 13 inch showcasing the size difference
  • iPad mini

    The full iPad experience in
    an ultraportable design.

    iPad mini
  • MacBook Air 13” and 15”

    M4 chip

    Strikingly thin and fast so you can
    work, play, or create anywhere.

    MacBook Air in 13 inch and 15 inch showcasing the size difference
  • MacBook Pro 14” and 16”

    M5, M4 Pro, or M4 Max chip

    The most advanced Mac laptops for
    demanding workflows.

    MacBook Pro in 14 inch and 16 inch showcasing the size difference
  • iMac

    M4 chip

    A stunning all‑in‑one desktop for
    creativity and productivity.

    Blue iMac
  • Mac mini

    M4 or M4 Pro chip

    The mini-est, most affordable Mac
    with mighty performance.

    Mac mini
  • Mac Studio

    M4 Max or M3 Ultra chip

    Powerful performance and extensive
    connectivity for pro workflows.

    Mac Studio
  • Mac Pro

    M2 Ultra chip

    A pro workstation with PCIe expansion for
    demanding workflows.

    Mac Pro

Apple Intelligence is compatible with these devices.

  • iPhone 17 A19
  • iPhone 17 Pro A19 Pro
  • iPhone 17 Pro Max A19 Pro
  • iPhone Air A19 Pro
  • iPhone 16e A18
  • iPhone 16 A18
  • iPhone 16 Plus A18
  • iPhone 16 Pro Max A18 Pro
  • iPhone 16 Pro A18 Pro
  • iPhone 15 Pro Max A17 Pro
  • iPhone 15 Pro A17 Pro
  • iPad Pro M1 and later
  • iPad Air M1 and later
  • iPad mini A17 Pro
  • MacBook Air M1 and later
  • MacBook Pro M1 and later
  • iMac M1 and later
  • Mac mini M1 and later
  • Mac Studio M1 Max and later
  • Mac Pro M2 Ultra
  • Apple Vision Pro M2 and later

New possibilities for your favorite apps.

The Foundation Models framework, along with App Intents, APIs, and frameworks, are built with privacy at the center. Any app can tap into the on-device models that power Apple Intelligence, and the features you build work offline. And it’s all at no cost per request. App developers can easily integrate features like Siri, Writing Tools, and Image Playground.

Learn more about developing for Apple Intelligence