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Startup: A Silicon Valley Adventure Paperback – October 1, 1996
byJerry Kaplan(Author)
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Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.
- Print length337 pages
- LanguageEnglish
- PublisherPenguin Publishing Group
- Publication dateOctober 1, 1996
- Grade level12 and up
- Reading age18 years and up
- Dimensions7.7 x 5.1 x 0.8 inches
- ISBN-109780140257311
- ISBN-13978-0140257311
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Editorial Reviews
Amazon.com Review
The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there,Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!
About the Author
An artificial intelligence expert and innovator,Jerry Kaplan founded several Silicon Valley start-ups. He is the author of Artificial Intelligence: What Everyone Needs to Know, Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence, and Startup: A Silicon Valley Adventure. Kaplan currently teaches at Stanford University.
Product details
- ASIN : 0140257314
- Publisher : Penguin Publishing Group
- Publication date : October 1, 1996
- Edition : Reprint
- Language : English
- Print length : 337 pages
- ISBN-10 : 9780140257311
- ISBN-13 : 978-0140257311
- Item Weight : 9.1 ounces
- Reading age : 18 years and up
- Dimensions : 7.7 x 5.1 x 0.8 inches
- Grade level : 12 and up
- Best Sellers Rank: #339,350 in Books (See Top 100 in Books)
- #69 inComputing Industry History
- #159 inHistory of Technology
- #371 inCompany Business Profiles (Books)
- Customer Reviews:
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About the author
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Jerry Kaplan, PhD, is widely known as an Artificial Intelligence expert, serial entrepreneur, technical innovator, educator, bestselling author, and futurist. He invented several ground-breaking technologies including handheld tablet computers, online auctions, and electronic musical instruments. Currently, he is an Adjunct Lecturer at Stanford University where he teaches social and economic impact of Artificial Intelligence in Stanford's top-ranked Computer Science Department.
A renowned Silicon Valley veteran, Jerry Kaplan founded several storied technology companies over his 35-year career, two of which became public companies. Kaplan may be best known for his key role in defining the tablet computer industry as the founding CEO of GO Corporation in 1987. Prior to GO, Kaplan co-founded Teknowledge, Inc., one of the first Artificial Intelligence companies to commercialize Expert Systems, which went public in 1986. In 1994, Kaplan co-founded Onsale, Inc., the world's first Internet auction website, which went public in 1997. In 2004, he pioneered the emerging market for social games by starting Winster Corporation, where he served as CEO for eight years.
Jerry Kaplan has published over twenty refereed papers in academic journals and conference proceedings. He holds a BA in History and Philosophy of Science from the University of Chicago and a PhD in Computer and Information Science from the University of Pennsylvania.
Jerry Kaplan is the author of four books, including the best-selling classic "Startup: A Silicon Valley Adventure" (Houghton-Mifflin). Selected by Business Week as one of the top ten business books of 1995, Startup was optioned to Sony Pictures. "Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence” (Yale University Press) was honored by The Economist as one of the top ten science and technology books of 2015. His book "Artificial Intelligence: What Everyone Needs to Know" (Oxford University Press) was a 2016 Amazon new release #1 best seller in Artificial Intelligence. His latest book, "Generative Artificial Intelligence: What Everyone Needs to Know" (Oxford University Press) is slated for release in the spring of 2024.
Jerry Kaplan has been profiled in The New York Times, The Wall Street Journal, Forbes, Business Week, Red Herring, and Upside. He is a frequent commentary contributor to major newspapers and magazines. He received the 1998 Ernst & Young Emerging Entrepreneur of the Year Award, Northern California; served on the Governor's Electronic Commerce Advisory Council Member under Pete Wilson, Governor of California (1999); and received an Honorary Doctorate of Business Administration from California International Business University, San Diego, California (2004).
Customer reviews
4.5 out of 5 stars
84 global ratings
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Customers find the book's story engaging, with one describing it as a riveting tale of entrepreneurship. They appreciate its readability and consider it worth reading. The book provides good insights, with one customer noting it contains dozens of useful quotes and tips.
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10 customers mention story quality, 10 positive, 0 negative
...Aside from being afascinating story, 'Startup' is a great text for any entrepreneur filled with dozens of useful quotes and insights.Read more
...This book is a rare find and anexcellent tale of the life of a startup founder that holds up to this day.Read more
I have to agree with Mark Rushton's review below...this is astory well worth reading but one that is written with the literary skill of a dime...Read more
Ienjoyed learning the story of something I had not known about before. I appreciated the information, tidbits, insights, and tips....Read more
8 customers mention readability, 8 positive, 0 negative
7 customers mention insight, 7 positive, 0 negative
Sensitive, humorous andinformative makes one feel as if sitting by campfire listening to one unforgettable story....Read more
Such agood insight to the entrepreneur worldRead more
...Kaplan does agreat job of explaining what it was like to be there and what obstacles they faced in their journey to bring the first pen based...Read more
...(how to do this, how to do that...), but it does give alot of high level insight into the difficult tradeoffs and predatory practices that can be...Read more
Top reviews from the United States
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- Reviewed in the United States on November 29, 2005Format: PaperbackVerified PurchaseI read this book over the thanksgiving weekend. I thoroughly enjoyed it. This book shows what it takes to be passionate about technology. Startups are not for making quick money, but to solve the real-world problems, fast. There are some very important lessons to be learnt from GO/EO and I think Jerry has done a terrific job at being honest and telling it like a story and not a chronicle of events. I discovered some very talented people through this book (E.g. Mr. Kapor, Campbell) who are an inspiration. There are many parts of the story that one will not forget. For me there were two:
1. Death of Jerry's cat. My heart really pained after reading it.
2. Jerry willing to bring on Campbell as the CEO. This showed that he was not part of GO so that he could be the CEO. I think this is a very important quality one must have.
Again, a great read.
-ranjeet - Reviewed in the United States on August 9, 2008Format: PaperbackVerified PurchaseMore than twenty years have passed since GO Corporation was founded (1987), but the lessons described by Jerry Kaplan still ring true today - the name of the company might as well be any new Web 2.0 startup. How do you turn an idea into a company? The financing, the partnership dance, working with your board and executive management, the technology race, and managing your personal life are all interwoven into a complex network of events that is a life of a startup. Aside from being a fascinating story, 'Startup' is a great text for any entrepreneur filled with dozens of useful quotes and insights.
- Reviewed in the United States on September 9, 2005Format: PaperbackVerified PurchaseThis was a fun business story told with unusual finesse by Jerry Kaplan. Kaplan has an eye for detail that can make negotiations and other business meetings come alive.
The plot tells the story of a high profile venture in the late 90s, Go Inc., from inspiration through fund raising and product development to fame, near success and ultimate failure. Anyone who may have thought about starting a new venture who wants to sit in the passenger seat and observe the whole ride in detail (though not too much detail -- it's an easy read) will enjoy. I wouldn't say the book is highly educational in a process sense (how to do this, how to do that...), but it does give a lot of high level insight into the difficult tradeoffs and predatory practices that can be confronted in trying to grow a business in high tech. I read it in a few days and enjoyed it thoroughly. - Reviewed in the United States on April 12, 1998Format: PaperbackVerified PurchaseStartup detailed the life of a technical venture from birth to death in a fast-moving and entertaining style. Kaplan does a great job of explaining what it was like to be there and what obstacles they faced in their journey to bring the first pen based computers to market. Kaplan gives an appropriate level of detail when descibing situations without being 'dry'. While another reader didn't like this book because of the superfluous descriptions, I thought this made the book even better -- it gave me a *feeling* of what it would have been like to be there in person. I missed many "bedtimes" when reading this book and I highly recommend it if you're interested in business stories, start-ups, or technology stories.
- Reviewed in the United States on April 1, 2008Format: PaperbackVerified PurchaseFascinating story of a (pre-dotcom-bubble) high-tech startup, written from the perspective of the founder. He does a great job of recounting the events, but doesn't breath much life into the characters (other than himself). This book might have been more interesting if it had been written by a neutral person who could have interviewed all the involved people and given us all sides of the story. To be fair, the author (in the end) puts the blame for the failure of the company with their inability to produce a marketable product fast enough (even though there is no shortage of people and organizations he could have blamed). So there's definitely a lot to be learned here -- just don't read this book with the hope of gaining much insight into the minds of the people involved in such ventures.
- Reviewed in the United States on February 15, 2023Format: KindleVerified PurchaseIt was very interesting to learn this process and sad at the same time. Thank you for sharing your experience and for all your hard work.
- Reviewed in the United States on November 27, 2017Format: KindleVerified PurchaseSensitive, humorous and informative makes one feel as if sitting by campfire listening to one unforgettable story. Recommending to anyone dreaming of building a company
- Reviewed in the United States on January 23, 2013Format: PaperbackVerified PurchaseI enjoyed learning the story of something I had not known about before. I appreciated the information, tidbits, insights, and tips. I wish it was done a little more cohesively. Sometimes you would be wrapped up in narrative only to find that you are slowed down by some long winded definition. At other times you really want to know who, what, why something happened and the book completely skips over it leaving you looking back through pages to find where you should have figured things out. It can be jarring trying to remember people when there are big gaps between their introduction and their usefulness. Or trying to remember a definition that was brought up in the beginning of the book but not referred to until the end. I wish I could have his perspective on both but written separately.
Top reviews from other countries
- Ms. SamantaReviewed in Germany on September 15, 2015
5.0 out of 5 starsFantastic book about the ups and downs of a startup
Format: PaperbackVerified PurchaseThe book is an amazing account of the ups and downs of creating a startup in the Silicon Valley.
Kaplan has an immersive storytelling and you feel you were with him during his meetings with
VCs, partners and competitors.
This book is worth every second you spend with it.
