Disney Sells Out Oscars Ad Inventory Despite Last Year’s Record-Low Ratings
New sponsors this year include Crypto.com, Paramount+ and CNN+
Last year’s Oscar ceremony lost more than half its audience, but Disney still managed to sell out its ad inventory for this year’s telecast, which will air Sunday.
“With Hollywood’s most iconic night just around the corner, we’re honored to support the best and brightest in film in collaboration with our unrivaled roster of brand partners,” Rita Ferro, president, Disney Advertising, said in a statement. “The Oscars pushes the boundaries of creativity and storytelling, and advertisers that tap into that cultural zeitgeist on the right screen at the right time are able to create the most impact across all categories and audiences.”
Jason Lynch
Jason Lynch is senior managing editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.
