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IPG media agency network Mediahub is growing with the addition of Minneapolis-based media agency CompassPoint.

Also part of the IPG family, CompassPoint will move from McCann WorldGroup to Mediahub through the remainder of 2020. With the completion of the transition, Mediahub’s new combined billings will be over $2 billion, and it will have over 550 employees across the U.S., according to a statement. CompassPoint will rebrand as part of Mediahub in January of 2021, extending Mediahub’s reach to the Midwest.

“Mediahub and CompassPoint have both stood out relative to their peers due to their ability to connect creativity and deep insights to reach and engage consumers,” IPG COO and IPG Mediabrands chairman Philippe Krakowsky said in a statement.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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