Measure
Unlimited measurement on mobile, web, CTV, PC, and console.
Analyze
Powerful analytics, reporting, and visualizations in Datascape.
Engage
Guide high-value users to your app with growth-boosting experiences.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
Automate
Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
Deep Linking
Scale engagement and conversions with frictionless, multi-platform experiences
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Ebook
Mobile app trends: 2025 edition
Incrementality analysis guide
The future of mobile measurement playbook
Gaming app insights report
Deep dive into the most important topics shaping the mobile app marketing industry with our detailed, expert-written guides.
Guide
Mastering subscription app models and monetization
Discover how to build reliable, recurring revenue with subscription models, enhance user retention, and optimize your app’s monetization strategy.
The all-in-one guide to mastering mobile app analytics
The insights produced by a robust app analytics setup empower mobile marketers to meet KPIs and make impactful improvements to the in-app experience.
Deep linking 101: Your definitive guide
Strategically implement deep links to guide web users to specific in-app pages seamlessly, boosting conversion, ROI, and brand trust.
The app monetization guide: Boosting and diversifying revenue streams
Strategically implement and optimize monetization models to increase cash flow and invest in your app’s future.
Leveraging predictive analytics for strategic growth
Crucial in the privacy-first era, add predictive analytics to your marketing approach to optimize campaigns based on accurate predictions of future outcomes.
Simplifying your switch to a new mobile measurement partner
Is your mobile measurement partner no longer meeting your needs? Switching is easier than you think. See how, with real-life migration examples.
Four critical building blocks for the ideal mobile app tech stack
Maximize your marketing efficiency with our guide to building a mobile martech stack for streamlined campaign execution, management, and optimization.
Converting inactive users: Your definitive guide to impactful retargeting
Take practical steps to optimize your retargeting campaigns and achieve greater ROI, more important than ever in the privacy-first era.
The mobile marketer’s essential guide to incrementality analysis
Take the guesswork out of marketing measurement with incrementality analysis for granular results in a data aggregation world.
PC and console gaming: Level up your growth channels
Cross-platform gaming is the future. Learn how to take your mobile gaming app cross-device in this in-depth guide for app developers and marketers.
The MMP buyer’s guide for app marketers
If you’re in the market for an MMP: Mobile measurement partner, check out our helpful guide on how to find the best MMP for your app business.
Mobile app marketing 101: A step-by-step roadmap
Looking to skyrocket your app's UA, engagement, and ROI? Our comprehensive guide to app marketing is the ultimate blueprint for foolproof success.
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