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The ‘Viking Apocalypse’ of 22nd February 2014: An Analysis of the Jorvik Viking Centre’s Ragnarǫk and Its Media Reception

Profile image of Joseph S . HopkinsJoseph S . Hopkins

2014, RMN Newsletter

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Abstract

This article investigates recent discussions in the media concerning purported predictions of a "Viking apocalypse". The media attention is contextualized in relation to current trends in modern culture linked to the Viking Age and early Germanic religion.

Key takeaways
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  1. The Jorvik Viking Centre falsely promoted a 'Viking apocalypse' prediction for February 22, 2014.
  2. Ragnarǫk, while detailed in Old Norse texts, lacks a specific foretold date.
  3. Media misrepresentations of Norse mythology garnered significant public interest, with 190,166 Wikipedia views in February.
  4. Experts criticized the museum's marketing tactics, viewing them as misleading rather than playful.
  5. The event reflects a cultural revival of Viking Age themes in modern media and popular culture.

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References (17)

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  16. Weise, Elizabeth. 2014. "Viking Calendar Predicts the World Will End Saturday". USA Today website, 22 nd February 2014. Available at: http://www.usatoday.com/story/news/world/2014/0
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