Small Businesses
We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer.
New report shows small businesses have created millions of jobs and made $2.5 trillion in sales on Amazon
Independent sellers achieve a historic milestone in Amazon’s store, transforming retail and building thriving communities across America.
Selling in Amazon's store fuels growth in local communities.
More than 60% of sales in Amazon’s store are from independent sellers - most of which are small- and medium-sized businesses. In the U.S., independent sellers in Amazon’s store employed more than 1.8 million people.
Small businesses, thriving communities
Stay informed with the latest insights related to independent sellers at sellingpartners.aboutamazon.com.
Latest Small Businesses news
Amazon makes it easy to support U.S. small businesses nationwide on deals across an incredible selection of products during Prime Day.
July 8, 2025
Meet some of the women who are finding success growing their small businesses in Amazon’s store.
March 7, 2025
Explore the ways you can shop, support, and discover Black-owned small businesses in Amazon’s store.
Feb. 10, 2025
Want to support small, local businesses? Amazon is home to many unique products from small business brands around the U.S.
Jan. 13, 2025
