Small Businesses
We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer.
New report shows small businesses have created millions of jobs and made $2.5 trillion in sales on Amazon
Independent sellers achieve a historic milestone in Amazon’s store, transforming retail and building thriving communities across America.
Selling in Amazon's store fuels growth in local communities.
More than 60% of sales in Amazon’s store are from independent sellers - most of which are small- and medium-sized businesses. In the U.S., independent sellers in Amazon’s store employed more than 1.8 million people.
Small businesses, thriving communities
Stay informed with the latest insights related to independent sellers at sellingpartners.aboutamazon.com.
Latest Small Businesses news
At the annual Accelerate seller conference, Jassy said the decision to welcome independent sellers reinvented Amazon’s business and the customer experience.
Sept. 17, 2025
Amazon launches new AI customs tools and expands its fulfillment offerings for Walmart, Shopify, and SHEIN, helping sellers simplify their supply chain and better serve customers across their channels
Sept. 18, 2025
More than 60% of sales in Amazon’s store come from independent sellers like this North Dakota brand, which tapped into Amazon’s small-business tools to sell online and in retailers like Whole Foods Market.
July 18, 2025
Meet some of the women who are finding success growing their small businesses in Amazon’s store.
March 7, 2025
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