trust in media
Our assurance services underpin a range of global industry standards
With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud and tv measurement.
We’re your independent industry-owned auditor, structured to deliver impartial and trusted services.
Digital advertising
We are an independent auditor for TAG (Trustworthy Accountability Group) verification:
COUNTER
The COUNTER code of Practice ensures vendors and publishers can provide their library customers with consistent, credible and comparable online usage data.
Retail Media
We’re uniquely placed to offer audits for both the IAB EU and IAB UK Retail Media certification programmes.
Read more about our Retail Media
TV market
We work with Barb and offer bespoke assurance for measurement solutions in the TV market.
Viewability
We manage the globally applicable Viewability Principles. Our viewability services and subsequent reports allow robust comparability between Viewability tools.
Data privacy
We offer compliance programmes for:
Bespoke assurance services
Use our expertise and experience to add trust to your products, technologies and services.
Spiders & robots
We provide the ABC/IAB Spiders & Bots list to filter automated traffic, ensuring accurate ad and website metrics.
Why choose us?
We pride ourselves on being a business partner, not just a service provider. That’s why, when you're looking for an independent auditor, we believe the best decision you could make is to choose us.
Extensive experience
Our team of experts is well-qualified and highly knowledgeable in areas such as brand safety, data privacy, ad fraud and TV measurement.
Industry position
We’re respected by the industry and well connected to the standard setters.
Value for money
As a non-profit distributing organisation, value for money is built into our core.
Our audit approach
We’re clear and transparent and our consultative approach is geared towards achieving our client’s objectives.
Marketing support
We offer a range of value added services to enhance the work you do with us.
Customer satisfaction
Our overall satisfaction rate is 99%, which represents the percentage of responses rating us as excellent or good.
Find out what some of our clients say about us
While brand safety is something that is top of mind for advertisers, it can be an incredibly complex topic to communicate and explain. We’ve greatly appreciated ABC’s support, not just in delivering a thorough audit, but in helping us share the benefits both internally within our teams and externally to our partners.Lauren Davies
Vice President, Ad Operations, Vevo
Thank you ABC for another completed audit cycle for our EDAA Certification. As always, with your help the audit was straightforward and uncomplicated.Rachel Glasser
Chief Privacy Officer, Magnite
An extremely valuable process, made easier by ABC’s personal touch, ongoing support and flexible approach.Alan Curley
Head of Brand Strategy, Reach Ireland
ABC’s professionalism and scrutiny throughout the audit have been exemplary.Sam Nicholson
European Head of Privacy, Service Business Office, Samsung Electronics
Our news
Retail Media Audits Explained: What Networks Need to Know
Retail Media is growing fast, and with that growth comes the need for clear, trusted measurement. Many networks are contemplating getting certified to the new IAB Europe...
27 Nov 2025
