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Lawson

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Lawson is a Japanese convenience store franchise headquartered inShinagawa, Tokyo. It was founded in 1939 inCuyahoga Falls, Ohio, by James "J.J." Lawson. It expanded into Japan in 1975, and grew to become the third-largest convenience store franchise there. In contrast, in the United States it was bought out and renamed in 1985. After a 27-year absence from the US, Lawson opened two stores in Hawaii in 2012, and plans to expand back into the mainland US in the future.

Lawson has held variousKirby-themed events since 2017.

In November 2023, the Kirby Portal announced aKirby-themed event partnering withFamilyMart, a competitor to Lawson, along with the tagline "Always be with", which may indicate an end to events with Lawson. Additionally, there have been no Lawson events since May 2022.

Events[edit]

See also:List of Kirby Portal news posts

List ofKirby Portal events hosted at Lawson stores
Post date	Image	Description	Start date	End date	Link
2017.06.28		The "Kirby of the Stars Campaign" is held at stores nationwide, with merchandise themed aroundKirby's 25th Anniversary, andKirby's Blowout Blast. Food and merchandise is available for purchase.	2017.07.04	N/A	Lawson (archived Oct. 2017)
2017.11.15		The second "Kirby of the Stars Campaign" is held at stores nationwide.Kirby Battle Royale-themed merchandise is sold.	2017.11.21	N/A	Lawson (archived Mar. 2018)
2018.03.05		The third "Kirby of the Stars Campaign" is held at stores nationwide. This one hasKirby Star Allies-themed merchandise.	2018.03.12	N/A	Lawson
2019.09.05		Kirby and Lawson collaborate and sell original products at various Lawson stores nationwide, includingSuper Kirby Clash merchandise.	2019.09.17	N/A	Lawson (archived Sep. 2019)
2020.11.17		Kirby-themed beverages, snacks, and trinkets are available at stores nationwide.	2020.11.24	N/A	Lawson
2022.03.03		Stores across Japan host a Kirby-themed event. New merchandise is available, includingKirby's 30th Anniversary merchandise, and limited-edition Kirby postcards for those pre-orderingKirby and the Forgotten Land.	2022.03.07	2022.05.09	Lawson (archived Mar. 2022)
2022.04.18		The Kirby x Lawson campaign continues, with new berry cream desserts.	2022.04.26	2022.05.09	Lawson
2022.04.18		During the Kirby x Lawson partnership, My Nintendo members can receive special rewards by checking in via GPS at participating stores.	2022.03.07	2022.05.08	Nintendo Japan