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| YouTube Music Awards | |
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| Awarded for | Best inmusic videos |
| Country | United States |
| Presented by | YouTube |
| First award | November 3, 2013; 11 years ago (2013-11-03) |
| Final award | March 23, 2015; 9 years ago (2015-03-23) |
| Website |  /YouTube/YTMA |
TheYouTube Music Awards (commonly abbreviated asYTMA) was an awards show presented by the Americanvideo platformYouTube to honor the best in themusic video medium.
For the2013 edition, the YTMAs were held at Pier 36 in New York City and broadcast live atYoutube.com/YTMA. The live award show was preceded by a series of events all-day in locations around the world; including Seoul, Moscow, Rio de Janeiro, and London, respectively.[1] Performers includedArcade Fire,Lindsey Stirling,Tyler, The Creator,M.I.A.,Lady Gaga andEminem, among others. The award show started at 6pm EST and was scheduled for 90 minutes.[2]
Fans voted in each category by sharing specific links from the Youtube.com/YTMA on either theirFacebook,Google+ orTwitter accounts or by video views for nominees. The video with the most views, shares, comments, and/or likes in each category was determined the winner.[3] Artist of the Year was won byEminem and Video of the Year was won byGirls' Generation for their video "I Got a Boy".[4]
The 2013 edition was directed bySpike Jonze. The show was mostly unscripted because Jonze wanted the show to "..feel like a YouTube video — the raw messiness of making stuff..."[5][6][7]
The winners of the 2015 edition of the award show were announced on March 2, 2015. Fifty winners were chosen based on the "growth in views, subscribers, and engagement over the last six months."[8]
With that YouTube personally gives out plaque/button for milestones reached on subscriber counts. These can be reached through the videos.
| Year | Date | Venue | Host city | Host | Main sponsor |
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| 2013 | November 3 | Pier 36 | New York City | Jason Schwartzman andReggie Watts | Kia |
| 2015 | March 23 | Online | Tyler Oakley | ||
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