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Type of site | Web portal |
|---|---|
| Available in | Japanese |
| No. of locations | 2 (Nagoya andOsaka) |
| Founder(s) |
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| Parent |
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| URL | yahoo.co.jp |
| Commercial | Yes |
| Registration | Optional |
| Launched | April 1, 1996 |
| Current status | Online |
Yahoo! Japan (ヤフー,Yafū) is a Japaneseweb portal. It was the most-visited website in Japan,[when?] nearing monopolistic status.[1]
According toThe Japan Times, as of 2012, Yahoo! Japan had a footprint on the internet market in Japan. In terms of use as asearch engine, however, it has never surpassed Google. The company is the second largest search engine used in Japan as of July 2021, with a market share of 19% behind Google's 77%.[2]
The Yahoo! Japan search engine was a directory-type search engine, similar to Yahoo! in the United States. A crawler-type search engine was used as well, and as the popularity of the crawler-type search engine gradually increased, after October 3, 2005, Yahoo! Japan began utilizing only the crawler-type engine. On June 29, 2017, Yahoo! Japan announced that the directory-based search engine "Yahoo! Category", which had been in operation since its establishment, would be abolished on March 29, 2018.[3]
As a crawler-type search engine, Yahoo! Japan initially used technology from the Japanese companyGoo, which used Google's technology. The company later switched to using Yahoo Search Technology (YST), developed by Yahoo! in the US. In addition to serving as a standard search engine, Yahoo! Japan partnered withTwitter to provide real-time search for tweets.[4] It also receives data feeds from partner companies;Cookpad andNaver information is displayed in search results. Yahoo! Search Custom Search was discontinued on March 31, 2019.[5]
Yahoo! andSoftBank formed Yahoo! Japan in January 1996 to establish the firstweb portal in Japan. Yahoo! Japan went live on April 1, 1996.[6] Yahoo! Japan was listed onJASDAQ in November 1997. In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share. The company was listed on theTokyo Stock Exchange in October 2003 and became part of theNikkei 225stock market index in 2005.
Yahoo! Japan acquired thenaming rights for theFukuoka Dome in 2005, renaming the dome as the "Fukuoka Yahoo! Japan Dome". The "Yahoo Dome" is the home field for theFukuoka SoftBank Hawks, a professionalbaseball team, majorly owned by SoftBank.
Since 2010, Yahoo! Japan's search engine has been based on Google's search technology. In exchange, Google receives user activity data from Yahoo! Japan's various products.[7]
In 2017,Verizon Communications completed its acquisition of Yahoo's core internet business for approximately $4.83 billion in cash. Yahoo's operating business, which included popular products likeYahoo Mail,Yahoo Finance, andTumblr, was merged with Verizon's existing media subsidiaryAOL to form a new subsidiary called Oath (later renamedVerizon Media).
However, the acquisition did not include Yahoo's stakes inAlibaba Group, Yahoo Japan, or other minority investments. These assets remained under Yahoo, which was renamedAltaba and became a publicly traded investment company. Importantly, Yahoo Japan, which had operated as a separate joint venture, was not affected by Verizon's acquisition of Yahoo's core business. Yahoo Japan continued to use the Yahoo brand and operate independently.
The deal marked the end of Yahoo's run as an independent company after over 20 years. Despite the acquisition, Yahoo Japan remained a separate entity, maintaining its own branding and operations distinct from Verizon's ownership of Yahoo's U.S. business.
Yahoo Japan's services are not available in theEuropean Economic Area and the UK since 6 April 2022, due to "excessive regulatory burden".[8][9]
Yahoo Japan, whose partnership with Google on search engine technology is set to expire in 2025, is considering switching to South Korean companyNaver's search engine technology.[10]
Yahoo! Japan continues to use a site design similar to the one used internationally prior to 2007, as well as the red Yahoo logo that was used by the international Yahoo brand before 2013. The company has maintained a consistent look and feel over the years, even as the international Yahoo brand has evolved.
Yahoo! Japan currently offers various web-based services and apps for its customers, including the following:
Other Yahoo! Japan services include or have included Yahoo! Japan Bookstore, Yahoo! Japan News, Yahoo! JapanGeoCities (discontinued in March 2019),[11] Yahoo! Japan Toto (a sports lottery site),Yahoo! Japan GyaO (a video on-demand service, discontinued in March 2023), Yahoo! Shopping, Yahoo! Travel, Yahoo! Roko (a mapping and review service), Yahoo! Box (acloud storage service),Yahoo! Mobage (a social networking service), Yahoo! Wisdom Bag (similar toYahoo! Answers), and Yahoo! Browser (an android–based web browser).
From April 6, 2022, the home page blocked users from the EEA and the UK, apparently due to theGeneral Data Protection Regulation.[12] Some subsidiary services such as Yahoo! JAPAN Mail remained functional, although limited.
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