Willy Bogner Jr. | |
|---|---|
 Bogner in 2014 | |
| Born | Wilhelm Herman Björn Bogner (1942-01-23)23 January 1942 (age 83) Munich, Germany |
| Occupation(s) | Fashion designer,alpine skier |
| Label | Bogner |
| Spouse | |
| Parent(s) | Willy Bogner Sr.,Maria Bogner |
| Awards | Goldene Seidenschleife Bambi Award |
Wilhelm Hermann Björn Bogner Jr. (born 23 January 1942) is a Germanfashion designer,film maker and formeralpine ski racer. He inherited the Bogner clothing brand, originally set up asWilly-Bogner-Skivertrieb by his father,Willy Bogner Sr., and expanded through the efforts of his mother,Maria, who is credited with the introduction of stretch pants to the ski fashion world.
Bogner was born inMunich, toWilhelm (Willy Sr.) andMaria Bogner in 1942.
Bogner married the Brazilian model, Sônia Ribeiro, a sister ofFlorinda Bolkan in 1972.[1][2] The couple adopted two Brazilian children, Florinda and Bernhard.[2] His wife died on 3 May 2017 at the age of 66.[3]
Bogner competed for theUnited Team of Germany shortly after turning 18 at the1960 Winter Olympics inSquaw Valley. He led the competition in the men'sslalom after the first run, but fell during the second run. That season, he won the prestigiousLauberhorn downhill atWengen,Switzerland. In 1962, he became doubleWorld Student Games champion inalpine skiing's slalom and alpinecombined event.
His best result in theWorld Championships was a fourth place in the slalom (and fifth place in the combined) at the1966 World Championships in August inPortillo, Chile.
Bogner was a familiar face in the internationalski scene until1967, when he decided to concentrate his efforts on film-making.
In April 1964, Bogner was filming scenes ofSki Fascination (1966), his first production of a ski fashion movie. He led a group of 14 world-class skiers in the Engadine Val Selin in Switzerland, nearSt. Moritz, below Trais Fluors, where anavalanche occurred, burying several members of the group. The bodies of Bogner's girlfriendBarbi Henneberger and AmericanBuddy Werner[4] were recovered.[5][6][7] Bogner, 22, and Henneberger were to be engaged that summer;[5] he was tried by a Swiss court for homicide by negligence.[8][9] Initially acquitted,[10] the prosecution later won a conviction on appeal, of manslaughter by negligence,[11] and Bogner received a two-month suspended sentence.[12]
He worked as a cameraman in several films requiring complex ski footage. His most notable film work is in theJames Bond films from 1969 through 1985,On Her Majesty's Secret Service,The Spy Who Loved Me,For Your Eyes Only andA View to a Kill – for which he won theBambi Award in 1985[13] and theBavarian Film Award, Special Prize, in 1986.[14] Playing James Bond in all but the first of these,Roger Moorewears Bogner ski wear, as do many other characters in skiing scenes.[15]
Bogner launched his first sports apparel collection,Formula W in 1971. He established an American manufacturing plant inNewport, Vermont in 1973 and debuted atennis fashion line in 1974. His company introduced agolf fashion line in 1976. When his father died in 1977, Bogner returned toMunich from America to assume control of the company.[15] In 1983, the company introduced a line ofsunglasses.[16] As of 2018, his company showed a decline in sales, having lost its 82-year franchise to outfit the German Winter Olympic squad toAdidas for the2018 Winter Olympics, and amid suggestions that the company under his leadership had lost its advantages over its competitors.[15]
Bogner received theBundesverdienstkreuz (Order of Merit of the Federal Republic of Germany) medal on 30 May 1996. In 1999 he was awarded theGoldene Seidenschleife ("Golden Ribbon of Silk") to recognise excellence in enterprise. Other honors include:
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