 | |
| Broadcast area | Atlanta metropolitan area |
|---|---|
| Frequency | 94.9MHz (HD Radio) |
| Branding | 94-9 The Bull |
| Programming | |
| Format | Country |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WBIN,WBZW,WBZY,WRDG,WWPW | |
| History | |
First air date | October 24,1962 (as WAVQ) |
Former call signs | WAVQ (1962–1965) WAVO-FM (1965–1972) WPCH (1972–2002) WLTM (2002–2006) |
Call sign meaning | Anagram ofBUL in "bull" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 29735 |
| Class | C1 |
| ERP | 80,000watts |
| HAAT | 330 meters (1,080 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 949thebull.iheart.com |
WUBL (94.9FM) is acommercialradio station known as94-9 The Bull. It is owned byiHeartMedia and it plays acountry musicradio format. Thestudios and offices are located at the Peachtree Palisades Building in theBrookwood Hills district of Atlanta. It has localDJs in the daytime and at nighttime it carries twosyndicatedPremiere Networks country music programs,The Bobby Bones Show andAfter MidNite With Granger Smith.The station'sradio transmitter is located just northeast ofAtlanta near Druid Hills Road inNorth Druid Hills, withseveral other stations.
Along withWSB AM andWSB-FM, this station is a primary entry point (PEP) forEmergency Alert System messages for thestate of Georgia.
The station began on October 24, 1962, as religious WAVQ (changed to WAVO-FM in 1965[2]), sister toWAVO (1420 AM). The station was signed on by the Great Commission Gospel Association, which was in the process of selling both outlets toBob Jones University.
In 1972, theformat changed toeasy listening with theWPCH callsign. In the early 1980s, the station's format switched from easy listening tosoft AC as a response toWSB-FM's format change. The station was branded as "FM95 WPCH" until mid-1991, when the "Peach 94.9" name was adopted, reflecting its exact frequency for newer radios with digital tuning, and Atlanta's nickname as the "BigPeach". (This is derived from its main road ofPeachtree Street, andNew York being the "Big Apple", as well as Atlanta being the "New York of theSouth"; the callsign is now onWPCH-TV as "Peachtree TV" in Atlanta.)[citation needed] The format changed tosoft adult contemporary in 1990. The easy listening format was revivedonline as "The Peach" by Pretty Cool Media in 2021.[3] The station enjoyed consistentratings success through the 1990s and early 2000s.
In December 2002, the name "Peach" was dropped, and the station rebranded asWLTM "94.9 Lite FM". Prior toChristmas each year, Lite FM played allChristmas music.
From 2005 to 2006, the station had Randy & Spiff as itsmorning show. After it was canceled, they moved their show to 640WGST later in 2007. The duo were formerly at WFOX "Fox 97" (nowWSRV "The River") and briefly at then sisterClear Channel stationWLCL FM "Cool 105.7". Lite'smorning show from May 2003 until March 2005 was married couple Gene and Julie Gates. The nighttime show was thesyndicatedDelilah. (However, Delilah was not on the new 96.7; instead it was aired on former competitor WSB-FM, "B98.5FM" from late December 2006 until 2011.)
In the middle of its all-Christmas music format, and more than a week beforeChristmas Day, Lite FM changed to country music as "The Bull" at noon on December 18, 2006.[4] WLTM'scall letters were then changed toWUBL. The oldadult contemporary format officially moved to96.7 FM two days later, and stayed there until December 26, 2007, when 96.7 switched to aclassic country format to accompany WUBL. On January 7, 2008, WUBL addedThe Cledus T. Party, starringcomedian/parody singerCledus T. Judd, as itsmorning show.
Current personalities include: Kristen Gates (morning show co-host), Spencer Graves (morning show co-host), Art "Mad Man" Mehring (traffic),Angie Ward (mid-days), Otis "O-Man" (afternoons), Bobby Bones (Evenings), Aaron Micheal (Late Evenings)
In 2011, the station changed itsHD Radiochannel 2 tosimulcastImmanuel Broadcasting Network, whoseflagship station isWCCV FM 91.7 inCartersville. Two IBN-ownedbroadcast translators are actually assigned to WUBL instead of WCCV as their primary station:W265AV 100.9Woodstock, andW223BP 92.5Lithia Springs (previouslyW221CG 92.1 "Kennesaw", which was actually nearHiram/Dallas), both transmitting IBN programming. WGST AM 640 was carried on WUBL's HD3 channel, as well as onW222AF FM 92.3, which is also owned by Immanuel and formerly rebroadcast WCCV. However, W222AF was assigned directly to retransmit WGST, not WUBL.
In October 2012, not long after WGST became Spanish-languageESPN Deportes, WUBL HD-3 and W222AF split from WGST and became "Comedy 92-3", thelocally inserted affiliate name for thesatellite-fedradio network24/7 Comedy. This same local feed was also retransmitted onDTV radio byWANN-CD 29, onvirtual channel 32.21, with 94-9 the Bull on 32.22. In early June 2013, WUBL HD-3 and WANN 32.21 reverted to airing WGST at the same time that station again started English-language programming. ESPN Deportes moved toWWPW FM 96.1 HD-3, and now that station simulcasts on W222AF, although the FCC database still indicates WUBL as itssupposed "primary" station. For a while in late 2014, WUBL HD-3 simulcasted theurban oldies andclassic hip-hop formats of "Old School 99.3" (relayed on translator W257DF FM 99.3) through a lease agreement with owner Steve Hedgwood. After that translator was forced off-air due toco-channel interference withWCON-FM, the "Old School" format remained on the HD-3 channel for a time before returning to a simulcast of WGST.[5] (The "Old School" format would be revived onWTBS-LP FM 87.7 in January 2016.)[6]
33°48′29″N84°20′28″W / 33.808°N 84.341°W /33.808; -84.341
