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Broadcast area | Daytona Beach metropolitan area |
Frequency | 1230kHz |
Branding | AM 1230 and AM 1490 |
Programming | |
Format | Adult standards |
Affiliations | |
Ownership | |
Owner | Diegel Communications, LLC |
History | |
First air date | February 1, 1952; 73 years ago (1952-02-01) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 64368 |
Class | C |
Power | 1,000 watts |
Transmitter coordinates | 29°2′3.00″N80°55′2.00″W / 29.0341667°N 80.9172222°W /29.0341667; -80.9172222 |
Translator(s) | 106.9 W295CN (Ormond Beach) |
Repeater(s) | 1490 WTJV (DeLand) |
Links | |
Public license information | |
Webcast | Listen live |
Website | myam1230 |
WSBB (1230kHz) is acommercialAM radio station broadcasting anadult standards format.Licensed toNew Smyrna Beach, Florida, United States, the station serves theDaytona Beach metropolitan area. The station is owned by Diegel Communications and its studios are located at 229 Canal Street, just a few blocks away from WSBB's historic studios on the west end of the causeway. The causeway location, offIndian River North, continues to serve as the maintransmission site for WSBB.
The stations play adult standards music from over five decades, and theplaylist is locally programmed at the station. At the beginning of most hours, WSBB carriesCBS News Radio. It also broadcastsUniversity of Florida sports, includingFlorida Gators football games, and thenationally syndicatedDave Ramsey Show.
In addition to being heard onAM 1230, programming is also heard on anFM translator station, 106.9W295CN inOrmond Beach. WSBB is alsosimulcast on co-ownedWTJV (1490 AM) inDeLand. Both AM stations transmit with 1,000 watts usingnon-directional antennas. The translator’seffective radiated power is 250 watts.[2]
TheFederal Communications Commission (FCC) granted aconstruction permit for a new AM station in New Smyrna Beach in 1950. WSBBsigned on the air on February 1, 1952.[3] WSBB stood for “World’s Safest Bathing Beach” as a published advertising gimmick for the area at the time. It was only powered at 100 watts and was owned by the Beach Broadcasting Company. By the 1970s, its power had increased to 1,000 watts by day, 250 watts at night. In the 1980s, the station began broadcasting at 1,000 watts around the clock.
In 2006, the station was bought by Gore-Overgaard Broadcasting, Inc., for $450,000.[4] In the spring of 2008, WSBB was sold to Skip Diegel, president of Diegel Communications, LLC.[5]