 | |
| Broadcast area | Florence-Muscle Shoals Metropolitan Area |
|---|---|
| Frequency | 94.9MHz |
| Branding | 94.9 The Bull |
| Programming | |
| Format | Country |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WLAY,WLAY-FM,WMXV,WVNA,WVNA-FM | |
| History | |
First air date | 1991 |
Former call signs | WTNR-FM (July 25, 1990-May 9, 1994) WFRQ (May 9, 1994-September 8, 1998)[1] |
Call sign meaning | WMuscleShoalsRadio orM uscle ShoalsStaR |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 50128 |
| Class | C3 |
| ERP | 7,100watts |
| HAAT | 181 meters (594 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | thebull949.com |
WMSR-FM (94.9MHz) is aradio station licensed toCollinwood, Tennessee. It is part of theFlorence/Muscle Shoals, Alabama, radio market and is owned by Mike Self andParker Griffith through licensee Singing River Media Group, LLC.
WMSR-FM began as country WTNR-FM, simulcastingWTNR fromWaynesboro, Tennessee. WTNR-FM changed callsigns to WFRQ on May 7, 1994. It changed callsigns again on September 8, 1998, taking the current WMSR-FM.As of August 30, 2013, the station flipped fromcontemporary hit radio (CHR) toadult album alternative (AAA), keeping the "Star" name.
Most of the airstaff remained following the format adjustments. The station retained the popularKidd Kraddick in the Morning Program.
On November 2, 2015, WMSR rebranded as "94.9 The X".[3]
In late March 2018, WMSR-FM changed their format from adult album alternative to urban contemporary, branded as "Power 94.9".[4]
On April 26, 2019, WMSR-FM changed their format from urban contemporary to country, branded as "94.9 The Bull".[5]
35°01′48″N87°47′06″W / 35.030°N 87.785°W /35.030; -87.785
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