Get After It Media LLC

Company type	Private
Industry	Broadcast television
Founded	2008; 17 years ago (2008) inChattanooga, Tennessee, U.S.
Founder	Henry Luken III
Headquarters	Chattanooga, Tennessee, U.S.
Area served	United States (Nationwide)
Key people	Joel Wertman
Products	Television stations Digital broadcast television networks
Owner	Henry Luken III
Number of employees	50 (2010)
Subsidiaries	The Family Channel Heartland Retro TV Rev'n The Action Channel
Website	getafteritmedia.com

Get After It Media LLC, formerly known asLuken Communications andReach High Media Group, is a privately owned American broadcast holding company, based inChattanooga, Tennessee, which owns or operates around 80 television stations in the United States and fivedigital television multicast networks.

Luken Communications was formed in 2008 by Henry Luken III, formerly president and CEO ofEquity Media Holdings. Luken Communications agreed to purchase six TV stations from Equity Media for $17.5 million and paid a $5 million installment with the rest pending on regulatory approval. In June 2008, Equity sold to LukenRetro Television Network for $18.5 million and $8.05 million Equitywarrants for $1.5 million.^[1]

On January 4, 2009, a contract conflict between Equity and Luken Communications interrupted RTN programming on many of its affiliates with Luken alleging that Equity had left many obligations to RTN's creditors, including programming suppliers, unpaid. As a result, Luken restored a national feed of the network from its Chattanooga headquarters.^[2] As a result of this dispute, Luken pulled out of a deal to purchase Equity's stations in southwestern Florida.

In June 2009, Luken and Seals Entertainment Company LLC launched the male-oriented digital multicast channelTuff TV.^[3] On March 22, 2011, Luken became part-owners ofMy Family TV in a joint venture with existing owner ValCom^[4] (the network later rebranded as The Family Channel after ValCom and Luken Communications ended their partnership). In June 2011, Luken Communications announced the purchase of 78low-power translator stations from the Minority Media and Telecommunications Council for $390,000; the purchase was made in order to expand coverage of its ten existing and planned digital multicast networks with hopes to eventually acquire 400 low-power stations.^[5] In late summer 2011, Luken andClassic Media launchedPBJ, featuring classic children's programs from the Classic Media library.^[6] With Frost Cutlery's shopping network and outdoor shows, Luken launched in 2011 the Frost Great Outdoors network.^[7]

On April 16, 2012, Luken Communications andJim Owens Entertainment announced that the companies had teamed to relaunchThe Nashville Network as adigital broadcast television network set for a late summer 2012 launch (TNN previously existed as a cable channel started byGaylord Entertainment Company in 1983). The network was rebranded the next year asHeartland.

On June 21, 2013, an Arkansas jury awarded a $47.4 million verdict against Luken Communications for a claim of fraudulent transfer of the ownership of RTV six years prior. In order to appeal, Luken Communications filed for Chapter 11 bankruptcy as a protection measure.^[8] The appeal spanned more than a year but was ultimately successful, and in October 2014, the company announced it was emerging from bankruptcy protection and continued to grow and expand its network offerings.^[9] In December 2014, Luken Communications launched a new digital network,Rev'n, with a focus on automotive enthusiasts.

In December 2019, Luken Communications rebranded as Reach High Media Group, as Joel Wertman had by then taken over as president and CEO of the company from Luken.^[10] It again rebranded in early 2021 to Get After It Media, with Wertman remaining as president.^[11]

• The Family Channel
• Heartland, formerly The Nashville Network^[12]
• Retro TV
• The Action Channel^[13]
• Rev'n^[14]

• Official website

• Television broadcasting companies of the United States
• Companies based in Chattanooga, Tennessee
• Mass media companies established in 2008
• 2008 establishments in Tennessee
• Television networks in the United States

• Articles with short description
• Short description matches Wikidata
• Use mdy dates from May 2023