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| Broadcast area | South Florida |
| Frequency | 103.5MHz (HD Radio) |
| Branding | 103.5 The Beat |
| Programming | |
| Language | English |
| Format | Urban contemporary |
| Subchannels |
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| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
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| History | |
First air date | October 17, 1959 (1959-10-17) |
Former call signs |
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Call sign meaning | "Miami's Beat" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 67193 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 307 meters (1,007 ft) |
| Translator(s) | HD3: 105.5 W288DD (Tamarac) |
| Links | |
Public license information | |
| Webcast |
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| Website | |
WMIB (103.5FM) is anurban contemporary radio station inSouth Florida. It is licensed toFort Lauderdale, Florida, but it also servesMiami and theMiami metropolitan area. The station is owned byiHeartMedia, and thebroadcast license is held by iHM Licenses, LLC. Its studios are located inPembroke Pines, and its transmitter site is inMiami Gardens. WMIB competes withWEDR. WMIB broadcasts with 100,000 watts ofeffective radiated power and 1,007 feet ofheight above average terrain from the Guy Gannett broadcasting tower in Miami. Other stations on the tower areWSFS,WHYI-FM,WMXJ,WHQT,WMIA-FM,WFLC,WFEZ, WEDR, andWZTU.
WMIB is licensed by theFCC to broadcast in theHD Radio (hybrid) format.[2][3]
The station began as WWIL-FM in 1959. It carried a beautiful music format until 1972, when it changed its call letters to WSRF-FM in 1968.
In 1972, the station flipped to analbum-rock format, branded as WSHE. Following its purchase by Paxson Communications in April 1996, WSHE dismissed all airstaff, dropped the rock format after 24 years, and began a 36-hourstunt loop of playing "Changes" byDavid Bowie, "Change" byCandlebox, and "It's the End of the World as We Know It (And I Feel Fine)" byR.E.M., while promoting a change to come at 1:03 p.m. on May 2.
At that time, the station adopted aModern AC format, first as "The New 103.5", then as "Planet Radio" with the new callsign WPLL. The first song as "The New 103.5"was "Steppin' Out" byJoe Jackson.[4][5]
Another format change by the station's next and current owner, iHeartMedia (then called Clear Channel Communications), this time to the "Jammin' Oldies" format, resulted in another call letter/branding change to WMGE, "Mega 103.5", at Midnight on June 30, 1999.[6][7]
The station flipped to “103.5 The Beat”, WMIB, on December 31, 2002. For four years, WMIB was anurban contemporary-formatted station, with a stronger emphasis onhip hop. It was home toTheDoug Banks Morning Show from its launch until late 2005, when it was replaced byThe Star And Buc Wild Morning Show, which was cancelled in spring 2006.
On October 5, 2006, WMIB modified its urban format to serve anadult audience and added the nationally syndicatedSteve Harvey Morning Show. On-air personalityPrince Markie Dee, from the groupThe Fat Boys, hosted the afternoon drive show. After two years as Urban AC, WMIB returned toUrban Contemporary in 2008.
On May 13, 2010, airstaffers at WMIB began posting on theirTwitter pages that a format change was coming. Sources were reporting that WMIB would either flip to Talk or Spanish the following day.[8] On May 14, at noon, after playing "Get Me Home" byFoxy Brown, the station flipped toSpanishAdult Contemporary as "103.5 SuperX". The first song as "SuperX" was "Where Do You Go" byNo Mercy.[9][10]
On May 23, 2012, WMIB fired its on-air staff. The next day, at 5 a.m., after playingMarc Anthony's "Me Haces Falta", WMIB flipped toadult hits as "She 103-5", returning the "She" branding to the frequency for the first time in 16 years.[11] The first song on "She" wasShe's a Beauty byThe Tubes. On May 31, WMIB changed their call letters to WSHE-FM. During its time as "She", the station leaned towardsmodern rock. On April 15, 2013, the station was rebranded as "Variety 103-5".[12]
On October 11, 2013, at 11 am, after playing "Waterfalls" byTLC, the stationstunted for an hour with dance music as "Evolution 103.5", a format carried by its sister stationW228BY, before flipping back toUrban at noon and returning to the "103.5 The Beat" moniker, this time with a hip-hop-intensive playlist.[13] The first song after the relaunch wasWaka Flocka Flame's freestyle version of "U.O.E.N.O." byRocko.[14] On October 24,2013, WSHE changed their call letters back to WMIB. As of November 2013, it became an affiliate ofThe Breakfast Club, based on sister stationWWPR-FM in New York.
WMIB-HD2 formerly aired aRussian-language format known as "DaNu Radio." The format also airs on sisterWWPR-HD2 in New York. In 2024, WMIB-HD2 flipped to a simulcast ofWINZ.
On May 25, 2017 at 4 p.m., WMIB signed on an HD3 sub-channel, and began airing aclassic hip-hop format, branded "PK's Throwback 105.5" (simulcasting on translator W288DD FM 105.5), with "PK" standing for Papa Keith, the afternoon host on WMIB, and the voiceover of the new station. The first song on "Throwback" was "It's Your Birthday" by Miami nativeLuke.[15][16]
25°58′05″N80°12′32″W / 25.968°N 80.209°W /25.968; -80.209
