Since its founding in 2009, Vivo has expanded its global market, serving over 400 million users with its mobile products and services in over 60 countries and regions.[5]
In 2017, Vivo entered the smartphone market inTaiwan,Hong Kong,Macau,Russia,Brunei,Cambodia,Laos,Sri Lanka,Bangladesh, andNepal.[6][7][8][9] In June 2017, it entered the Pakistan smartphone market, and the Vivo brand is currently experiencing rapid growth and popularity in the country.[10] In October 2020, Vivo announced that it would begin to sell its products also in Europe.
Vivo X60 featured theZeiss co-engineered imaging system.
Vivo officially launched in Pakistan in the year 2017. Since then, they have been offering their smartphones and other products in thePakistani market.On 17 December 2020, Vivo andZeiss announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology. The first "Vivo Zeiss co-engineered imaging system" was featured in theVivo X60 series. As part of the collaboration agreement, Vivo and Zeiss established the Vivo Zeiss Imaging Lab, a joint R&D program to innovate mobile imaging technology for Vivo's flagship smartphones.[11]
In 2023, Vivo was ranked among the top 5 smartphone makers, achieving a global market share of 10%.[12]
In June 2022, Vivo entered the world-famousGuinness Book of Records.[14] It achieved the record for the "Longest Video," in which its flagship deviceVivo X Fold, happened to be folded over 300,000 times for a total length of 270 hours or 11 days and 6 hours.[15]
In December 2024, Dixon Technologies has announced plans to establish a joint venture (JV) with smartphone manufacturer Vivo.[17]
In April 2025, Vivo came to Brazil, however, their brand on there is instead called Jovi due to already having a namesake telecommunications company on the country,Vivo, owned byTelefónica.[18]
In October 2015, Vivo became thetitle sponsor of theIndian Premier League (IPL) under a two-year deal starting in the2016 season.[19][20] In July 2017, the deal was extended until 2022.[21] However, in response to the2020–2021 China–India skirmishes between India and China, theBoard of Control for Cricket in India (BCCI) was criticised in India for allowing a Chinese company to be the title sponsor of the league. Vivo and BCCI mutually agreed to suspend the deal for the 2020 season, with a clause to resume it next season.[22]
Vivo has a sponsorship deal with theNBA in China, withGolden State Warriors playerStephen Curry. He endorses the brand in China and the Philippines.[26] In March 2024, Vivo became the main sponsor forNepal Idol. They became the official smartphone brand for the television series.[27]
In June 2020, the cybercrime unit ofMeerut Police revealed that more than 13,500 Vivo smartphones used in India were running on the sameIMEI number. The IMEI number is a 15-digit code meant to be unique to every mobile device communication administration, that may be used for tracking criminals or stolen mobile phones. By using the same IMEI number for multiple devices, Vivo could have hampered police tracking of criminals or stolen devices. In 2017, theTelecom Regulatory Authority of India issued a statement that all mobile devices would be required to have a unique IMEI number. Failure to do so would be seen as tampering and could result in a fine or up to three years of imprisonment.
The events led to the police filing a case against Vivo and its service centre. The lapse reportedly came to light when a police officer gave his mobile phone to the staff at the cybercrime unit for examination, as the phone was not working properly despite being repaired at a Vivo service center in Meerut. The cybercrime unit found that the IMEI number of the device was different from the one printed on the box, and then forwarded the IMEI number to an unidentifiedTelephone Company providing telecommunications services for the handset and asked for the relevant data. The company informed that as of 24 September 2019, the same IMEI number had been running on 13,557 mobile phones in different states of the country. The Meerut police reportedly handed a notice to Vivo India's nodal officer Harmanjit Singh under Section 91 of the CrPC, and also registered a case underSection 420 of the Indian Penal Code.[28][29][30][31]
TheDirectorate of Revenue Intelligence of India (DRI) raided the offices of Vivo in July 2022 and accused the company of tax evasion. The company allegedly remitted almost half of its turnover out of India.[32] TheEnforcement Directorate also blocked the bank accounts of the company to prevent further money laundering.[33] The agency also found that some top executives of Vivo who are Chinese had incorporated 23 shell companies in India, with the help of aChartered Accountant, Nitin Grg. "These (23) companies are found to have transferred huge amounts of funds toVivo India. Further, out of the total sale proceeds of Rs 1,25,185 crore, Vivo India remitted Rs 62,476 crore or almost 50 per cent of the turnover out of India, mainly to China", the ED said in a statement.[34][35] In October 2023, the Enforcement Directorate arrested the head of administration of Vivo India on money laundering charges.[36]
^Australia,[1] Bangladesh, Brazil (as Jovi), Cambodia, China, Ghana, India, Indonesia, Malaysia, Mexico, Myanmar, Nepal, Pakistan, Philippines, Russia, Singapore, Sri Lanka, South Africa, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, and Vietnam