 | |
Type of site | Video streaming |
|---|---|
| Available in | English, German, Hungarian, Japanese, Russian, Spanish and Korean |
| Owner | IBM |
| URL | ibm |
| Commercial | Yes |
| Registration | Optional |
| Launched | March 2007; 18 years ago (2007-03) |
| Current status | Active |
| Native client(s) on | iOS,Android |
IBM Watson Media (formerlyUstream andIBM Cloud Video) is an Americanvirtual events platform company which is a division ofIBM. Prior to the IBM acquisition, it had more than 180 employees across San Francisco, Los Angeles, and Budapest offices. Ustream had received $11.1 million inSeries A funding for new product development from Doll Capital Management (DCM) and investors Labrador Ventures andBand of Angels.[1]
Since 2016, it has been a division ofIBM. On April 1, 2018, two years after its purchase, Ustream changed its name to IBM Cloud Video to reflect its new ownership, but rapidly changed that name to IBM Watson Media to reflect the embedded artificial intelligence capabilities of IBM's Watson.
Ustream was launched when the founders (John Ham,Brad Hunstable and Gyula Fehér) wanted a way for their friends in the US Army, who were deployed overseas in theIraq War, to be able to communicate with their families. A product like Ustream would provide them with a way to talk to all of their relatives at once when free time in the war zone was limited.[2]
Early investors includedDCM Ventures andSoftbank, the latter of which invested $20 million in 2010 with an option to invest additional capital.[3][4] On January 21, 2016,IBM acquired Ustream for up to $150 million.[5] It was combined withAspera, Clearleap, andCleversafe to form IBM's Cloud Video [IBM Watson Media] unit. IBM envisioned the use of its technology as part of an enterprise video offering.[6]
IBM Cloud Video was used by politicians such asHillary Clinton,Barack Obama,John Edwards,[7] to video game streamers, to artists such asKanye West,Linkin Park,Tori Amos,Deadmau5 and thePlain White T's.[8][9]Lifecasters such asiJustine and E-TARD The LifeCaster[10] have also used IBM Cloud Video. Notable companies/universities/other who have used IBM Cloud Video includeSalesforce,University of Pennsylvania Wharton,Herman Miller,Mazda,US Open,Fox Sports (United States) World Cup,USA Network:Mr. Robot,Sony for thePlayStation 4,University of Georgia,Grohe, a California superior court andRoland Corporation.[11]
The plans for IBM Cloud Video are, from cheapest to most expensive, Silver, Gold and Platinum. IBM offers a 30-day free trial for IBM Cloud Video which includes all the features of Silver/Gold/Platinum, phone and chat support with a live monitoring console and a single admin and user seat. Here is a comparison table of features including Silver, Gold and Platinum. Other features not included due to being the same in all plans includeHD transcoding,phone andchat support with a live monitoring console, video embed control andAPI access, channel branding,passwords and a registration gate, a chat,Q&A, polling and clickable video overlays, an automatic archive with AIclosed captions, and simulated live and playlists.[12]
| Silver | Gold | Platinum |
|---|---|---|
| 100 viewer hours | 2000 viewer hours | 5000 viewer hours |
| 5 channels | 10 channels | 20 channels |
| 1 TB storage | 2 TB storage | 3 TB storage |
IBM Watson Media uses a copyright enforcement service provided by Vobile, which uses a proprietaryfingerprinting system to automatically detect copyrighted content.[13][14] This system has been known to generatefalse positives, blocking content that should fall underfair use, or which has been specifically licensed by the stream originator. In one such incident, the official livecast of the 2012Hugo Award ceremony was terminated because it incorporated authorized clips of nominated television shows and movies, causing "a flood of livid Twitter messages". The following day, Ustream apologized for the incident and temporarily disabled automatic blocking while they adjusted the system to "better balance the needs of broadcasters, viewers, and copyright holders".[15][16]
