 | |
| Type | Spirit |
|---|---|
| Manufacturer | Tubi 60 Co., Ltd. |
| Country of origin | Israel |
| Introduced | 2012 |
| Alcohol by volume | 30.0% (previously 40.0%) |
| Proof (US) | 80 |
| Variants | Tubi Night,Nova one |
| Website | www |
Tubi 60 is a citrus basedliquor and is 30%alcohol by volume.[1] The drink is developed and produced inIsrael utilizing local herbs, fruits and spices.[2][3]
Tubi 60 was developed in 2012 by two brothers: Hilal and Yanai Tubi inHaifa, Israel.[2][4]
In 2013 the first distillery was opened in Haifa and obtained necessary approvals, licenses, and legal documents from theIsraeli Health Ministry to produce Tubi 60. The liquor is also approved by theTTB.[1][2][5]
Increased demand throughout the following year led to the founding of a larger distillery in 2015 by the two brothers.[3] In 2017, the Tubi company started exporting the liquor to theUS,Hungary,Norway,Germany and other countries.[1]
Tubi 60 is made oflemon as well as other localcitrus fruits. It is infused withherbs,spices, tree and flower extracts, includingginger, mint,anise,saffron,turmeric andcumin.[4][6][7] Tubi 60 is most commonly served as a shot or a shooter, or mixed withtonic water orseltzer.[8] The makers of Tubi 60 claim the ingredients leave the consumer with a "refreshing and uplifting feeling".[1][2][4]
Tubi 60's popularity in Israel increased mainly by word of mouth.[7] Initially spread by word of mouth through the friends and family of the two founders, it became a frequently requested drink in bars, withJerusalem being the first city to serve it as a staple. It took until 2014 for the drink to reachTel Aviv's bar scene. Its popularity there cemented it as a countrywide mainstay.[4][5][7]