Following theTōhoku earthquake, the President of Toyota,Akio Toyoda, announced a reorganisation of the operations for the area,[6] naming it the third production centre after Chubu and Kyushu.[7] On 1 July 2012, Toyota Motors Tohoku, Kanto Auto Works and Central Motors were merged to form Toyota Motor East Japan.[8][9] The new company focused on developing and manufacturingcompact cars, engines and other components.[7][8]
In August 2012, Toyota Motor East Japan's Higashi-Fuji plant started the production of the second-generationPorte and theSpade, replacingDaihatsu which had assembled the first-generation Porte at itsKyoto plant.[7] In November 2015, Toyota started the process of moving the production of theVitz fromToyota Industries to Toyota Motor East Japan's Iwate plant with the aim of consolidating compact/subcompact car assembly in the Northeast and reducing costs.[10][11] The move was completed in October 2018.[12] Toyota also announced it plans to eventually transfer all theCorolla production from Toyota Motor East Japan to itsTakaoka plant.[13]
Toyota Motor East Japan began manufacturing the second generationSienta during 2015, replacing Daihatsu as the assembler of that model for Japan.[14] In December 2016, the company started production of theC-HR at its Iwate plant.[9] In November 2017, it started the production of a new version of theJPN Taxi (taxicab for Japan), which replaced theToyota Comfort previously manufactured at the Higashi-Fuji plant since 1995. The new JPN Taxi is based on the 2nd generationSienta and was initially assembled at the same location as its predecessor. A full deployment of the new model was expected before the2020 Olympics.[15] Production of the second-generationCentury, a model also assembled at Higashi-Fuji, stopped in January 2017. In 2018, Higashi-Fuji started to manufacture the third-generation Century.[16]
In June 2018, Toyota Motor East Japan announced plans to relocate production and employees through its plants within the year.[17] Later, the company also said it would close the Higashi-Fuji plant by 2020 and relocate production of the JPN Taxi and Porte to its Iwate and Miyagi plants. Other models would be transferred to different subsidiaries of the Toyota group. TheHigashi-Fuji Technical Centre would continue in operation.[18][19]
In February 2020, the company started deliveries of theYaris assembled at its Iwate plant, replacing the Vitz nameplate.[20] In August 2020, Toyota Motor East Japan started assembling theYaris Cross at Miyagi and announced it would also be produced from October at Iwate.[21] On 10 December 2020, the Higashi-Fuji plant ended car assembly. The Porte and Spade were finally discontinued, the JPN Taxi was moved to the Miyagi plant, and the Century to Toyota'sMotomachi plant. The Higashi-Fuji plant was closed down at the end of the month.[22][23]
By 2020, as the profitability of small cars was low for Toyota and specifically for Toyota Motor East Japan when compared to Daihatsu, with longer development times and bigger production costs, Toyota Motor East Japan send workers to Daihatsu for two years to learn the systems of the sister company. The learned methods were introduced to Toyota Motor East Japan from late 2022.[24]
At the end of July 2021, the company started assembling the second-generationAqua at its Iwate plant. The first-generation Aqua was produced by the Iwate plant since before the establishment of Toyota Motor East Japan.[25] In September 2022, the third-generation Sienta started to roll off at Miyagi.[26]
In June 2023, Toyota Motor East Japan said it would start assembling theLexus LBX at the Iwate plant, the company's firstLexus-badged vehicle. C-HR's production ended by July.[27] Production of the new model started in December of that year.[28]
The company has plants for assembly at Miyagi (Ohira) and Iwate (Kanegasaki, Iwate).[17][22][23][29] There are two overseas bases, one in Brazil and other in Thailand. The head offices are in Miyagi.[30]
As of January 2021[update], Toyota cars produced by Toyota Motor East Japan include: the Sienta, the Corolla, the JPN Taxi, the Yaris Cross (Miyagi);[17][21] the Aqua, the C-HR, the Yaris, the Yaris Cross (Iwate).[12][20][22][23][31] The company also produces engines and other auto parts,wheelchairs and car lifters.[32]
Toyota Motor East Japan has a namesakebaseball company team established in April 2012[33] (as the Kanto Auto Works team)[34] and participating insemi-professional championships. In 2018, it entered for the first time to the main competition of the nationalIntercity baseball tournament.[33]
^"トヨタ自動車東日本株式会社 第11期決算公告" [Toyota Motor East Japan, Inc. Announcement of financial results for the 11th fiscal year] (in Japanese). Toyota Motor East Japan. Retrieved26 July 2023 – via Company Activities Total Research Institute.
^"震災後は「６重苦」、「カイゼン」重ねて…東北は「第３の拠点」に成長" [After the Great East Japan Earthquake, the company overcame the "six hardships" through relentlesskaizen. Tohoku has grown into a "third base"].Yomiuri Shimbun (in Japanese). 4 March 2023. Retrieved26 July 2023.
^"トヨタ自動車東日本 新社長に石川洋之氏" [Hiroyuki Ishikawa appointed as new president of Toyota Motor East Japan].Shizuoka Shimbun (in Japanese). 25 January 2023. Retrieved1 May 2023.
^"ヴィッツ生産、岩手に移管 トヨタ、小型車集約 コスト削減" [Vitz production transferred to Iwate by Toyota, compact car consolidation for cost savings].sankeibiz.jp (in Japanese). Sankei. 3 May 2018. Retrieved2 July 2018.
^ab"デンソー岩手、新工場の完成式典 半導体デバイス生産" [Completion ceremony for new semiconductors plant at DENSO's Iwate].nikkei.com (in Japanese). Nikkei. 14 December 2018. Retrieved16 December 2018.
^"12年ぶりの新型「シエンタ」は、都会のトレッキングシューズ" [After 12 years, a new Toyota Sienta, city's "trekking shoe"].Livedoor News (in Japanese). Line. 28 August 2015. Retrieved6 October 2017.
^"＜トヨタ東日本＞新型タクシー本格生産始まる" [Toyota East Japan - Full-scale production of new taxicab begins].Kahoku Shimpo (in Japanese). Kahoku Shimpo Publishing. 2 November 2017. Archived fromthe original on 5 April 2018. Retrieved5 April 2018.
^Sano, Hiromune (22 June 2018)."ハイブリッドの新型「トヨタ・センチュリー」発売" [New hybrid Toyota Century released].Car Graphic (in Japanese). webCG. Retrieved2 July 2018.
^abc"トヨタ・東富士工場、体制効率化 東北に一部車種の生産移管" [Toyota Motor East Japan's structural efficiency improvement. Production transfer for some models in the Northeast].sankeibiz.jp (in Japanese). Sankei. 27 June 2018. Retrieved2 July 2018.
^"トヨタ自動車東日本、東富士工場を2020年末までに閉鎖へ" [Toyota Motor East Japan's Higashi-Fuji plant to close down by the end of 2020] (in Japanese). Response.jp. 23 July 2018. Retrieved30 August 2018.
^ab"新型ヤリス､金ケ崎で生産開始 トヨタ自動車東日本" [Toyota Motor East Japan: All-new Yaris starts production at Kanegasaki].Iwate Nippo (in Japanese). 11 February 2020. Archived fromthe original on 18 March 2020. Retrieved14 February 2020.
^ab"ヤリスクロス生産開始 トヨタ東日本宮城工場で式典" [Yaris Cross production started at Toyota East Japan's Miyagi plant].Kahoku Shimpo. 16 September 2020. Retrieved21 January 2021.
^abc"トヨタ東日本、東富士工場の生産終了 東北に集約、小型車強化へ" [Toyota East Japan ends production at the Higashi-Fuji plant, consolidates production in Tohoku to strengthen compact/subcompact].Kahoku Shimpo. 11 December 2020. Archived fromthe original on 31 December 2020. Retrieved21 January 2021.
^abcYabuki, Takafumi; Wada, Shota (30 December 2020)."センチュリーもヨタハチも トヨタ東富士工場、生産に幕" [Site of both the Century and the "Yotahachi", Toyota's Higashi-Fuji plant drops curtain on production].Asahi Shimbun. Retrieved21 January 2021.
^"センチュリーもヨタハチも トヨタ東富士工場、生産に幕" [Toyota Motor East Japan starts first-time "preliminary tests" for methods learned at Daihatsu aimed at shortening production preparations for small cars].Nikkan Jidosha Shimbun. 14 December 2022. Retrieved6 February 2023.
^Tsukada, Katsuhiro (1 August 2021)."新型アクアも「東北復興の星」の想いを胸に、トヨタ自動車東日本の岩手工場でラインオフ" [The all-new Aqua was also rolled off at Toyota Motor East Japan's Iwate plant, keeping the "star of Tohoku reconstruction" idea].Clicccar.com. Retrieved29 December 2021.
^"新型「シエンタ」ラインオフ トヨタ自動車東日本 宮城大衡工場で式典" [All-new Sienta's roll-off ceremony at Toyota Motor East Japan's Miyagi Ohira plant].The Mid-Japan Economist (in Japanese). 8 September 2022. Retrieved6 February 2023.
^"レクサスの新型SUV「LBX」トヨタ自動車東日本岩手工場で生産へ" [Lexus' new SUV (the LBX) to be produced at Toyota Motor East Japan's Iwate plant].IBC Iwate Broadcasting (in Japanese). 6 June 2023. Retrieved6 August 2023 – via TBS News Dig.
^"レクサスの小さな高級車「LBX」 想い詰まった式典開催！ 東北から世界に羽ばたく" [Lexus' small luxury crossover, the LBX, is given a production start ceremony filled with emotion! Flying from Tohoku to the world].Car News (in Japanese). 24 April 2024. Retrieved28 May 2024.
^"トヨタ自動車東日本（岩手県）出身のプロ野球選手一覧" [List of professional baseball players from Toyota Motor East Japan (Iwate Prefecture)].Baseball Dats (in Japanese). 29 October 2018. Retrieved24 January 2019.
¥760.02 billion (FY2022)
¥109.49 billion (FY2022)
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