Thanadsri Svasti | |
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ถนัดศรี สวัสดิวัตน์ | |
 2011 portrait | |
| Born | (1927-05-28)28 May 1927 |
| Died | 27 August 2019(2019-08-27) (aged 92) Bangkok, Thailand |
| Nationality | Thai |
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| Notable work | "Shell Chuan Chim" |
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| Awards | National Artist |
Mom Rajawongse Thanadsri Svasti[a] (Thai:หม่อมราชวงศ์ถนัดศรี สวัสดิวัตน์,RTGS: Thanatsi Sawatdiwat, 28 May 1927 – 27 August 2019) was a Thai writer, singer, broadcaster and actor, best known as a culinary expert and for his food writing, especially the "Shell Chuan Chim" (เชลล์ชวนชิม) food guide.
Thanadsri grew up in the royalSa Pathum Palace, and was attending university whenWorld War II disrupted his studies and led him to join the renownedSuntaraporn band. As a singer, he recorded over 200 songs. He had a brief television acting career, before becoming known as a food columnist—"Shell Chuan Chim" was extremely influential and propelled the businesses of many restaurants—and a radio and television presenter. In recognition of his musical career, he was named aNational Artist in performing arts in 2008.
Thanadsri was born on 28 May 1927[b][2] atPhetchabun Palace in Bangkok. He was the second of three children, and the elder son, of Prince Chalermsri Svastivatana[c] and his wife Mom Charoen.[d][3] As a grandnephew of QueenSavang Vadhana,[e] Thanadsri was brought up inSa Pathum Palace in the company of princesAnanda Mahidol andBhumibol Adulyadej, both of whom would later become kings.[f][4] Thanadsri grew up observing the culinary practices and traditions of the royal palace, his paternal grandmother Mom Lamun being head of the Sa Pathum palace kitchens and his mother also working the royal kitchens for QueenSaovabha Phongsri.[g][5] He attendedRajini School until the age of ten, and then went to the Horwang Secondary School of Chulalongkorn University before graduating secondary school fromDebsirin School.[6]
Thanadsri's father had wished for him to follow a military career, but following theabolition of absolute monarchy in 1932, the country's military colleges refused to admit people of royal bloodline.[7] Thanadsri instead attendedThammasat University (then known as the University of Moral and Political Sciences), finishing pre-collegiate studies at the university's preparatory school in 1942, just asWorld War II reached Thailand.[2]
At Thammasat, Thanadsri had broadened his social circle, and was exposed to the hardship faced by many of his friends. He began singing for money with them, and soon joined theSuntaraporn band, having been introduced by the band leaderEua Sunthornsanan's wife, who was a classmate. Thanadsri toured with the band as classes were put on hold during the war, and began singing on stage. He became a regular singer for the Publicity Department's (now thePublic Relations Department) nine-o'clock wartime radio broadcast, often standing in for Eua himself.[5]
Following the war, Thanadsri worked briefly as a clerk for theMinistry of Foreign Affairs, and travelled to England to study law. (He did not complete his undergraduate degree at Thammasat.) However, he was more occupied by nightlife and entertainment, and neglected his studies, of which he joked that instead of graduating as a barrister, he became a bartender.[7] While inLondon, he also worked as a radio broadcaster for the Thai-language programming of theBBC.[1]
After returning from England, Thanadsri pursued a career in the growing media industry. He continued singing with Suntaraporn, and made over 200 recordings throughout his lifetime.[2] He did pioneering work on television, appearing onChannel 4 Bang Khun Phrom, Thailand's first television station, as the lead actor in the country's firsttelevised soap operas in 1956. He also served as a scriptwriter, presenter and producer.[3] Later, from the late 1970s, he presented several radio and television programmes, including the talk showKhrop Chakkrawan (ครอบจักรวาล) and the student quiz showKanbin Thai Khai Chakkrawan (การบินไทยไขจักรวาล), both of which he presented for over twenty years.[5]
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Thanadsri is probably best known for his food review column, "Shell Chuan Chim", which was first published in 1961. PrinceBhisadej Rajani, as a marketing manager atShell Thailand at the time, approached Thanadsri to help create a soft advertising campaign for its newly launched cooking gas products. Inspired by theMichelin Guide, they came up with the idea of a food review column, to be written by Thanadsri and sponsored by Shell, and named it "Shell Chuan Chim" ("Shell Dining Guide",[8] or more literally, "Shell urges you to taste"[1]). The column first appeared on 4 October 1961 inSiam Rath Sapda Wichan (the Thai-language edition of theSiam Rath Weekly Review), and was printed weekly for fifty years, though it moved toFah Muang Thai magazine in 1975 and later toMatichon Weekly.[9]
Thanadsri travelled throughout the country, visiting restaurants and recommending venues that offered great-tasting food, writing under the pen name Thanat So (ถนัดศอ). The column became known as a guarantee of excellence, and was extremely influential; many businesses became great successes thanks to Thanatsri's reviews. Recommended establishments were allowed to put up the Shell Chuan Chim sign; its distinctive bowl logo was adopted in 1982.[1][9]
Thanatsri penned the weekly column until January 2012, when Shell ended the programme. After that, he continued writing under a new column name, "Thanadsri Chuan Chim".[9] Aside from the review column, he also broadcast and wrote extensively on food andThai cuisine.[10]
Thanadsri's first marriage was to Mom Luang Pra-on née Malakul, with whom he had two sons: Mom LuangSirichalerm and Mom Luang Permvut. They later divorced, and Thanadsri remarried to Rojana née Suanrat. They had one son together: Mom LuangParson. He and his family lived atSukhothai Palace during his early married life.[7] Two of his sons, Sirichalerm (better known as McDang) and Parson, have taken after their father and pursued careers in the culinary industry.[5]
Late in life, Thanadsri had astroke and was diagnosed withdementia; he was declared legally incapacitated in January 2019.[11] In August, he was diagnosed withcholangiocarcinoma and died on 27 August 2019, aged 92, at Paolo Hospital in Bangkok.[6]
Thanadsri is recognized as having been an expert in Thai cuisine and for his contributions to the musical arts and broadcast industries. In recognition of his musical career and contributions to theluk krung genre, he was namedNational Artist in performing arts (modern Thai music) in 2008.[2] He also received several awards for his work in television, and received honorary doctorates, in journalism and in communication arts, respectively, from Thammasat University in 1985 andDhurakij Pundit University in 1996.[2][10] As a National Artist, he was made a Companion (Fourth Class) of The Most AdmirableOrder of the Direkgunabhorn in 2009.[12]
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