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Sweet Leaf Tea Company

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Producer of ready-to-drink organic teas and lemonades
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Sweet Leaf Tea Company
Company typeSubsidiary
IndustryBeverage
FoundedBeaumont, TX, 1998
Founder
  • Clayton Christopher
  • David Smith
Headquarters
ProductsSee products section
Number of employees
43
ParentBlueTriton Brands
Websitesweetleaftea.com

Sweet Leaf Tea Company is a producer ofready-to-drink organic branded teas and lemonades owned byNestlé. It was founded inBeaumont, TX in 1998 by Clayton Christopher and David Smith.

On April 2, 2008, Sweet Leaf Tea Company announced $18 million in private funding fromCatterton Partners.[1] On May 29, 2008, Sweet Leaf Tea Company filed suit against an Arizona-based company for the name of their sweetener, SweetLeaf Stevia.[2]

History

[edit]

Sweet Leaf Tea was founded in 1998 inBeaumont, TX by Clayton Christopher,[3] using $10,000 and his grandmother's recipe for home-brewed iced tea made with cane sugar.[4][5] Early production consisted of brewing tea in crawfish pots in Hen's kitchen, using pillow cases as "tea bags" and; then using garden hoses to transport the tea toplastic bottles.[4][6]

In March 2009,Nestlé Waters North America invested $15.6 million in the company. In 2012, Clayton Christopher stepped down[7] asCEO and was succeeded by former Nestlé General Manager Dan Costello.[8][9]

In April 2010, Sweet Leaf acquired Cincinnati-based Tradewinds Beverage Co.

In 2012, Sweet Leaf replaced the organic brewed tea used in the original recipes with organic tea concentrate.

Products

[edit]

Teas

  • Organic Original Sweet Tea
  • Diet Original Sweet Tea
  • Organic Mint & Honey Green Tea
  • Organic Citrus Green Tea
  • Diet Citrus Green Tea
  • Organic Peach Sweet Tea
  • Organic Lemon Sweet Tea
  • Raspberry Sweet Tea
  • Lemon Lime Unsweet Tea
  • Organic Half & Half Lemonade Tea
  • Diet Mint & Honey Green Tea (discontinued)
  • Diet Peach Sweet Tea (discontinued)
  • Organic Mango Green Tea (discontinued)
  • Organic Pomegranate Green Tea (discontinued)

Lemonades

  • Organic Original Lemonade
  • Organic Peach Lemonade (discontinued)
  • Organic Cherry Limeade (discontinued)

Headquarters

[edit]
The entrance to Sweet Leaf Tea in Penn Field Business Park.

Sweet Leaf is headquartered in the Penn Field Business Park in theSouth Congress area ofAustin, Texas.[10][11]

Sweet Leaf originally had its headquarters inBeaumont, Texas.[12] The headquarters moved to Austin in October 2003.[13] In the mid-2000s, Sweet Leaf headquartered in an area west ofDowntown Austin.[14] In 2007, Sweet Leaf relocated to the South Congress area.[15] In April 2009, the company began to look for a larger headquarters space.[11] In October 2009, Sweet Leaf announced that it planned to move its headquarters to aLEED certified building during that month.[16] In December 2009, the company moved its headquarters to the Penn Field Business Park in South Congress.[11]

See also

[edit]

References

[edit]
  1. ^Sweet Leaf Tea Announces $18 Million in Private Equity Funding from Catterton Partners
  2. ^"Sweet Leaf Tea sues an Arizona company to defend the use of name". Archived fromthe original on 2008-06-08. Retrieved2008-08-02.
  3. ^HOOVER, BRITTANY."Rawls College of Business hosts founder of Sweet Leaf tea".Lubbock Avalanche-Journal. Retrieved2022-12-23.
  4. ^ab"Sweet Leaf Tea founder to step down as CEO". Archived fromthe original on 24 September 2015. Retrieved7 Oct 2013.
  5. ^"Sweet Leaf Tea History". Retrieved7 October 2013.
  6. ^"Sweet Leaf Tea History". Retrieved7 Oct 2013.
  7. ^Harrell, Barry."Sweet Leaf Tea founder to step down as CEO".Austin American-Statesman. Retrieved2022-12-23.
  8. ^Valdez, Andrea."How to Brew Sweet Tea." Texas Monthly. Aug. 2009
  9. ^"Sweet Leaf Tea Brews a Recipe for Success." NSIDE ATX. July 2010
  10. ^"Contact Us." Sweet Leaf Tea Company." Retrieved on January 10, 2010.
  11. ^abc"Sweet Leaf triples space, adds flavors and new can."Austin Business Journal. Tuesday, January 5, 2010. Retrieved on January 10, 2010.
  12. ^"Contact Us." Sweet Leaf Tea Company. June 7, 2001. Retrieved on January 10, 2010.
  13. ^"History." Sweet Leaf Tea Company. Retrieved on January 10, 2010.
  14. ^"Contact Us." Sweet Leaf Tea Company. May 7, 2006. Retrieved on January 10, 2010.
  15. ^"Sweet Leaf Tea.(relocates headquarters)(Brief article)."Beverage Industry. April 1, 2007. Retrieved on January 10, 2010.
  16. ^"Sweet Leaf Tea Purchases "Green Power" for Corporate Headquarters from Green Mountain Energy Company." PRWeb. October 1, 2009. Retrieved on January 10, 2010.

External links

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