 Surf logo (Unilever) | |
| Product type | Laundry detergent |
|---|---|
| Owner | Unilever Henkel North American Consumer Goods(United States,Canada,Puerto Rico) |
| Country | United Kingdom |
| Introduced | 1952; 73 years ago (1952) |
| Related brands | Rinso |
| Markets | Worldwide |
Surf (known asSunil in theNetherlands) is a Britishbrand oflaundry detergent manufactured and marketed around the world byUnilever, except in theUnited States,Canada andPuerto Rico, where it has been owned bySun Products (nowHenkel North American Consumer Goods) since 2008.[1]
The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company ofLever Brothers in theUnited Kingdom. Surf was introduced in theUnited States in 1959 afterRinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.[citation needed]
Between 1994 and 2001,Birds of a Feather starsPauline Quirke andLinda Robson appeared in a series of adverts which saw them in a variety of different scenarios.
In 1998,January Isaac played Lumen in their 'Wais' commercials series in the Philippines; other characters were Lola Obang (Nina Medina) and her son Lando (Nap Miranda) and their twins Ana and Maria (played by Charice and Charlotte Hermoso from 2004 to 2007).
Present in the Brazilian market since 2003, soap powder is currently sold in the following fragrances: Rosas and Flor de Lis; Hydrangeas and White Flowers; Passion Flower and Daisy; and Cherry Blossom and Lavender. It is also available in the form of liquid soap, in the version Jasmine do Oriente and Flor de Lotus. The Tablet version (Bar) was no longer manufactured in July 2010.
InPortugal and theUK, the powder is currently marketed with the "Tropical Lilies & Ylang Ylang" fragrances. In both countries it is also available in pre-dosed "capsules".
| Subsidiaries |
| ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Brands |
| ||||||||||
| Predecessors | |||||||||||
| Places | |||||||||||
| People | |||||||||||
| Subsidiaries |  | |
|---|---|---|
| Brands | ||
| Former brands | ||
