Volvo On demand, founded asSunfleet and between 2019 and 2022 calledM, is a station-basedcar-sharing company that provides services to rent and share cars inSweden.[1]
It was founded in 1998 as a collaboration betweenVolvo andHertz but it is since 2019, and the namechange to M, owned solemny byVolvo Cars.[2][3]
As of 2017, it operates in more than 50 cities in Sweden and has 50,000 users using 1,200 Volvo cars. There were plans to expand the company to operate globally,[4] but on 13 November 2024, the company announced that Volvo on Demand will be shut down on 13 January 2025, citing "profitability reasons as part of a group-wide effort to optimize costs.[3]
