 Logo used since October 24, 2022, along with other sister channels | |
| Country | India |
|---|---|
| Broadcast area | Worldwide |
| Headquarters | Mumbai,Maharashtra |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080iHDTV (downscaled to 16:9576i for theSDTV feed) |
| Ownership | |
| Owner | Sony |
| Parent | Culver Max Entertainment |
| Sister channels | SeeList of channels owned by Culver Max |
| History | |
| Launched | 23 April 1999; 25 years ago (1999-04-23) |
| Former names | SAB TV (1999–2011) |
| Links | |
| Website | Sony SAB |
| Availability - Available on all major Indian DTH & Cables. | |
| Terrestrial | |
| DVB-T2 (India) | Check local frequencies |
| Streaming media | |
| SonyLIV | Watch Sony SAB TV Live (India) |
| Sling TV | Internet Protocol television |
Sony SAB is an IndianHindi-languagegeneral entertainmentpay television channel owned byCulver Max Entertainment.[1][2] Launched on 23 April 1999, the channel was formerly known asSAB TV.
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel.[6] In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]
Thehigh-definition feed of the channel was launched on 5 September 2016.[8]
Yes Boss is one of the longest-running show on the channel. AfterYes Boss,Taarak Mehta Ka Ooltah Chashmah became the longest-running show.[9]
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