 | |
| Formerly | Scott's Midlothian Oat Flour (1880–1914) |
|---|---|
| Company type | Private (1880–1982) |
| Industry | Food |
| Founded | 1880; 145 years ago (1880) |
| Founder | A&R Scott Brothers |
| Fate | Acquired byQuaker in 1982; Quaker merged intoPepsiCo in 2001 |
| Headquarters | , Scotland |
Area served | United Kingdom |
| Products | Breakfast cereals,biscuits |
| Parent | Quaker Oats Company |
| Website | https://contact.pepsico.com/scottsporageuk/site-map |
Scott's Porage Oats is a Scottish breakfast cereal (a brand ofporridge) sold in the United Kingdom. The former Scott's Company was established in Glasgow by A&R Scott, two brothers who made a partnership to manufactureoat products. Scott's was purchased byQuaker Oats in 1982.
Porridge has been consumed in Scotland as a staple food since theMiddle Ages, and is primarily consumed in the winter. A&R Scott began producing Scott's Midlothian Oat Flour in 1880, inGlasgow,[1] moving toEdinburgh in 1909, and the distinctive name, Scott's Porage Oats, was adopted in 1914.[1] They have been milled at the Uthrogle Mills[2] atCupar inFife, Scotland, since 1947.[1]
In 1982, A&R Scott was purchased byQuaker Oats Ltd, one of their main competitors.[3] The company was based in Edinburgh.PepsiCo merged with the Quaker Oats Company in 2001.[4]
Sales of porridge oats continue to be higher in Scotland than in the rest of the UK, with Scott's Porage Oats taking the highest brand share.[5]
The company holds a Scott's Porage Oats Food & Drink Fair at the St Andrews Festival in November each year at theByre Theatre. It has aGolden Spurtle Award for competitive porridge making.[6]
The oats are rolled thicker than standard oats and are gently kilned to create what the company considers to be "the truest taste".[7]
Scott's oats can be made into porridge either in the microwave or on a stovetop, with the addition of milk or water and other flavourings (typically salt or sugar). Oats can also be used in stews, in the topping for fruitcrumble or haddock pie, and incookies orflapjacks, and in many other recipes. Some packs come with a number of suggested recipes.
In the late 1990s to early 2000s, Scott's Porage Oats ran a successful UK advertising campaign on cinema and television featuring the actorRory McCann in a kilt and actress Rebecca Godwin as his admirer. Rory McCann, a formerlumberjack, subsequently made many public appearances and is widely seen as the "face" of Scott's Porage Oats. Rory McCann was featured in the television adverts for the porridge, whilst the image on the box was originally based on Jay Scott, a world highland games champion who lived on the island of Inchmurrin on Loch Lomond, that his family still own. After moving to a farm on the shores of the loch, he died due to complications from an accident on his tractor.[8]
The following additional brands come under the Quaker Oats umbrella:
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