Sasha P | |
|---|---|
| Birth name | Anthonia Yetunde Alabi |
| Also known as | First Lady of Nigerian Hip Hop[1] |
| Born | (1983-06-21)21 June 1983 (age 41)[2] Ibadan,Oyo State, Nigeria |
| Origin | Lagos, Nigeria |
| Genres | Hip hop |
| Occupations |
|
| Years active | 1993–2014 |
Sasha P (bornAnthonia Yetunde Alabi on 21 May 1983),[2] also known as the "First Lady of Nigerian Hip Hop", is a Nigerian rapper, musician, businesswoman, lawyer, and motivational speaker.
The last of eight children, she was raised by her single mother, an educator, whom she fondly called Sisi Fadekemi, after her father died.[3]She began her musical career as a child in Ibadan.[4]She attended theInternational School Ibadan and theUniversity of Lagos earning a bachelor's degree in Law.[5][6]
"I believe as an individual, I have a social responsibility to make a difference any way I can" "
Sasha P gained success at a time when there were very few Nigerian women in Hip Hop music. Subsequently, her success helped pave the way for other female rappers and musicians in Nigerian hip hop.[7] She began musical collaborations and was signed on toeLDee's Trybe records.[8][9] Sasha P has remained one of the most prominent female artists in Nigeria since 2001, especially after the successful release of her debut albumFirst Lady under her record label STORM. She has been nominated for various awards in Nigeria and abroad.She won the 2009 "Best Female Artist" award in the UK at theWomen in Entertainment Awards for her first single titled "Adara". She was also nominated in dual categories (Best Female Video and Best Cinematography) by theSoundCity Video Music Awards for her second singleOnly One in 2009.
She was the first ever Nigerian female artist to perform at the 20th anniversary of theWorld Music Awards in October 2008. She was also the first Nigerian female artiste to win theBest Female Award atMTV Africa Music Awards (MAMA).[10] BesidesAdara, She releasedGidi Babe on her birthday in 2009.[11] She released a single in 2012 titledBad Girl P.[12]
In 2013, Sasha P revealed that she was taking a break from the music scene to focus on her fashion business.[13][14]
Sasha P was endorsed as a brand ambassador forEtisalat. She is also a cultural ambassador for her home state,Ekiti.[15][4]
Sasha P pursued fashion as a bespoke designer in 2004. She created Nigerian high street fashion in December 2011 at L'Espace. In August 2012 she launched her own clothing label,Eclectic by Sasha, designed by herself.[16][17][18][19]
In regard to community service, Sasha P said, "I believe as an individual, I have a social responsibility to make a difference any way I can", and this she has done consistently over the years. She was part of the "Save a street child" campaign inLagos (January 2009) and the "Maternal Mortality" project (May 2009)[20] which aims to educate and help cater to the needs of young mothers who seek adequate medical care. She is also a motivational speaker[21][22] and has worked with a campaign to end violence against women.[23]In 2012, Sasha P was the Olympic torch bearer for Nigeria.[24]
 |
| Year | Nominee / work | Award | Result | Ref |
|---|---|---|---|---|
| 2004 | Sasha for "Emi Le Gan" | Best Upcoming Artiste | Nominated | [25] |
| Year | Nominee / work | Award | Result | Ref |
|---|---|---|---|---|
| 2009 | Sasha for "Adara" | Best Female Artiste | Won | [26] |
| Year | Nominee / work | Award | Result | Ref |
|---|---|---|---|---|
| 2009 | "Only One' | Best Female Video | Won | [11] |
| Year | Nominee / work | Award | Result | Ref |
|---|---|---|---|---|
| 2010 | Herself | Best Hip Hop Act in Africa | Nominated | [26] |
| Year | Nominee / work | Award | Result | Ref |
|---|---|---|---|---|
| 2010 | Herself | Best Female Artiste | Won | [11] |
| Year | Nominee / work | Award | Result | Ref |
|---|---|---|---|---|
| 2009 | "Only One" | Best Female Video | Nominated | [11][26] |
| Best Cinematography | Nominated |
