| Type | Indian whisky |
|---|---|
| Manufacturer | Diageo |
| Country of origin | India |
| Introduced | 3 October 2011 |
| Alcohol by volume | 42.8% |
| Ingredients | Indian grain whisky,Scotch whisky |
| Related products |
Rowson's Reserve is a brand ofIndian whisky, owned byDiageo, and launched on 3 October 2011.[1] It is a blend of Indiangrain whisky and agedScotch whisky.[2]
Rowson's Reserve's main competitors arePernod Ricard'sBlenders Pride andUnited Spirits Limited'sSignature.[3]
Rowson's Reserve was launched on 3 October 2011 inMaharashtra,Haryana,Punjab andKarnataka.[4][5] The launch marked Diageo's return to theIndian Made Foreign Liquor (IMFL) market, in which it had been inactive since 2002.[3][6]