Rogers & Cowan is a global marketing and public relations agency. A division of theInterpublic Group of Companies (NYSE: IPG), the company is based in Los Angeles, with offices in New York, Miami, and London.[2]
Rogers & Cowan was founded in 1950 in Los Angeles, California, byHenry C. Rogers andWarren Cowan. Actors and actresses were then promoted almost exclusively by the film studios to whom they were under contract,[3] and Rogers and Cowan began instead to promote them independent of the studio system.[4][5]
In 1987, Rogers & Cowan was acquired by the London-basedShandwick P.L.C., the largest public relations consultancy in theUK.[6][7] Shandwick PLC was in turn purchased by New York-based Interpublic Group of Companies in 1998.[8][9] Tom Tardio was Rogers and Cowan's chairman and CEO since 1991.[10] in 2016, Mark Owens joined as CEO. Paul Bloch, one of the firm's original partners, is the company's co-chairman.[11]
In the early 1990s, Rogers & Cowan expanded into publicity for independent and studio film releases,[citation needed] film festivals,[12] cable and network television programming,[13] album launches,[14] concert tours,[15] fashion designers and collections,[16] and awards show campaigns and high-profile entertainment events.[17] In addition, Tardio led Rogers & Cowan into digital and streaming entertainment, enhanced television, and consumer electronic devices.[18] Since 2004, Rogers & Cowan has acquired talent and resources from the fields of international film (Denmead Marketing, 2004)[19] fashion (Film Fashion, 2005),[20] arts and culture (Hinckley & Co., 2006),[21] television and lifestyle marketing (Spotlight Communications, 2008),[22] and faith and family marketing (L.A.B. Media, 2008).[23] Additionally, in 2009, Tardio launched AllWays Integrated Marketing, a separate PR brand focused on meshing key PR disciplines.[vague]
In 2013, Rogers & Cowan acquired Shannon Barr Public Relations[24] and Zucker Public Relations.[25] In March 2015, Tom Tardio was appointed Chairman of the Board of Socialtext, an enterprise social software provider, after serving as Rogers & Cowan chief executive officer for more than 25 years.[26]
Mark Owens was named chief executive officer in November 2015. He previously served as the company's chief revenue officer.[27]
On July 30, 2019, Rogers & Cowan announced that it had merged with sister IPG publicity firm PMK BNC.[28]
The combined firm was named R&CPMK. In early 2024, Mark Owens was fired from that firm and started another company, 2PM Sharp. In November 2024, R&CPMK filed a lawsuit in New York accusing 2PM Sharp of poaching their employees, clients and confidential information. Mark Owens is referenced as a party to the actions of the defendants throughout the lawsuit.[29]
Rogers & Cowan's campaigns include the relaunch ofMySpace,[30] a consumer awareness campaign forThe Cooking Channel,[31] a multi-platform campaign forSprite Films,[32] and Target's live performance media buy with the Imagine Dragons for the 2015 GRAMMY Awards.[33]
Rogers & Cowan has won several awards, including a 2013 CSR Award (EKOCYCLECoca-Cola) campaign;[36] a PRSA Silver Anvil Award of Excellence (USA Pro Cycling Challenge);[37][38] anAdweek Buzz AwardMicrosoft Windows Live;[39] and a PRism Award.[40] Additionally, Rogers & Cowan was named Agency of the Year by theBulldog Reporter in 2012 and 2013.[41][42]
