Rei Toei is a fictional character in theBridge trilogy ofspeculative fiction novels byWilliam Gibson. Rei is introduced as the title character in Gibson's 1995 novelIdoru, as anartificial intelligence, anembodied agent simulating a human femaleidol singer.[1] Apersonality construct which adapts and learns from her interaction with humans, she irresistibly attracts data analyst protagonist Colin Laney.[1][2]
Toei is an internationally well-known Japanese media company. William Gibson imagined that by the time his Bridge Trilogy is set in, Japanese companies with a determined research direction would be producing products much like Rei Toei, given suitable funding through customer demand.
Rei Toei is adatabase composite from the wireless broadband internet of Japan, and the world. She has been programmed to remind viewers of their favouriteJ-pop idols, which inJapanese are known asaidoru (アイドル) (sounding like the EnglishIdol). Her singing voice and performance styles are composites as well, giving her the ability to encompass the viewer's preference as well. In this way, her AI agent form is very similar to user accounts on a group-sharingmainframe.
Implicit in her design is that she is notone Idoru, butmany. Individual viewers and fans will have a personalised Rei Toei album, video, and collection of images, as 'she' can be and is customised according to the tastes of viewers.
By the time Rei Toei has become a commercial entity, commercial in-space animated full-colour holography is also a commercial reality. As noted above, a personalised Rei Toei exist for individual viewers with Net access. However, for public concerts, Rei will take on an appearance that is a group consensus based on the membership of her audience.
The character has been described as one of Gibson's "most original, interesting characters".[3]
InDeus Ex: Invisible War, the fictional game character NG Resonance is an international pop star who uses a network of AIkiosks to attract customers, so as to appear very empathetic and personable. However, the game portrays the “real" NG Resonance as being an extremely arrogant and entitled person, for whom the AI is nothing more than a gimmick designed to increase profits.