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| Product type | Hair products |
|---|---|
| Owner | L'Oréal Group |
| Country | United States |
| Introduced | 1960; 65 years ago (1960) |
| Markets | Worldwide |
| Website | www |
Redken is an Americanhair care brand owned byL'Oréal Group under the Professional Products division.
The company was founded in 1960 byJheri Redding andPaula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept ofprotein reconditioning and developing new protein based products, which theypatented.[1]
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.
In 2014Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[2][3][4]
In 2015,Suki Waterhouse became the face of Redken.[5]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[6]
In 2024,Sabrina Carpenter was named the first global ambassador of Redken.[7]
Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.
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