| "Privacy" | ||||
|---|---|---|---|---|
 | ||||
| Single byChris Brown | ||||
| from the albumHeartbreak on a Full Moon | ||||
| Released | March 24, 2017 | |||
| Recorded | December 31, 2016 | |||
| Studio | Platinum Sound Recording Studios,New York City | |||
| Genre | ||||
| Length | 3:40 | |||
| Label | RCA | |||
| Songwriter(s) | Brown | |||
| Producer(s) |
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| Chris Brown singles chronology | ||||
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| Music video | ||||
| "Privacy" onYouTube | ||||
"Privacy" is a song by American singerChris Brown from his eighth studio album,Heartbreak on a Full Moon. After being previewed at the beginning of 2017, it was released byRCA Records as the third single from the album on March 24, 2017.[1] The song is anR&Bslow jam fully written by Brown, and produced byDavid Doman and Jim Stewart, where Brown both sings and raps. The lyrics of the song were described as "an explicit portrait of a wild sex night".
"Privacy" achieved commercial success in English-speaking countries, being certified double platinum by theRecording Industry Association of America (RIAA), Platinum byAustralian Recording Industry Association (ARIA), and gold by theBritish Phonographic Industry (BPI).
Its music video was shot inLos Angeles on March 27, 2017, and released on April 14, 2017. The videoclip was praised by critics, that described it as "neon-colored", "dance-filled", "dreamy" and "creatively libidinous".
The song was made at Platinum Sound Recording Studios, inNew York City the night ofNew Year's Eve 2016, minutes beforethe dropping of the ball. Brown said that there were lots of people celebrating in his studio while he was in the booth that night, and he was looking at the women through the booth's window, thinking about how he could've been with many of them in intimate situations, but he couldn't because the girls needed to have their privacy, and that thought sparked him the inspiration for the song. According to the song's recording engineer, Patrizio Pigliapoco, the making of the song took less than half an hour, and after that everyone from their team kept telling him that the song was phenomenal, Brown chose it to be his next single.[2][3]
On January 4, 2017, Brown previewed two snippets on hisInstagram profile from the songs "Privacy" and "Tell Me What to Do", that were unreleased songs planned to be on his upcoming eighth studio album,Heartbreak on a Full Moon.[4] On January 10, 2017, Brown posted a video of himself and rapperCasanova dancing to "Privacy" in hisrecording studio.[5] It was later announced in February that "Privacy" would've been released as the next single fromHeartbreak on a Full Moon.[6][7] The single was released on March 24, 2017, after being premiered onSoundCloud on the same day.[8]
"Privacy" is anR&Bslow jam fully written by Brown, and produced byDavid Doman, with additional production done bykeyboard player Jim Stewart. In the song Brown sings the first two verses and the chorus, rapping on the third verse.[6] The lyrics talk about how Brown can't wait to be alone with his lady in the bedroom, and about spending the night with her in a sexually explicit way.[9] The song contains an interpolation of the 1990sdancehall song "Tight Up Skirt" byRed Rat in the first part of the chorus.[10][11]
On March 24, 2017, Brown uploaded the audio for "Privacy" on hisYouTube andVevo account.[12] Themusic video for the song was directed by Brown and shot inLos Angeles on March 27, 2017.[13][14] The music video was released on April 14, 2017 on Vevo.
The neon-colored, dance-filled music video starts off in a Casino where Brown is walking and performing stylized dance moves on the tables, then entering an elevator, a lady catches his eye. Once following her into a room, he is transported on the stage with other superpower like dancers. At the end Brown is transported back to that hotel elevator. This time, he walks out with the girl he had been searching for, holding hands, and looking at the camera with a knowing smile.[15][16]
Chris Brown performed the track during2017 Bet Awards,[17] and also during a charity concert organized byTidal, and during a free pop-up concert inNew York City some days before the dropping of his albumHeartbreak on a Full Moon.[18]
The song was included on the setlists of all Brown's tours after its dropping, includingThe Party Tour, Heartbreak On A Full Moon Tour, andIndigoat Tour.
Credits adapted fromTidal.[20]
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Weekly charts[edit]
| Year-end charts[edit]
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| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[35] | Platinum | 70,000‡ |
| New Zealand (RMNZ)[36] | 2× Platinum | 60,000‡ |
| United Kingdom (BPI)[37] | Gold | 400,000‡ |
| United States (RIAA)[38] | 3× Platinum | 3,000,000‡ |
‡ Sales+streaming figures based on certification alone. | ||